Bill Gates was rumored to have said, “If I was down to my last dollar, I’d spend it on public relations.” Strategic public relations provides numerous benefits, including building and protecting a company’s brand. Whether a company is down to its last dollar or not, protecting your brand and reputation should always be at the top of the list.
In an uncertain economy, deploying a public relations strategy to grow or maintain a solid brand reputation is always a strong move.
- 3 Examples of PR’s Power
Because public relations is not advertising, I often get asked to define PR. The short answer is: PR is a dynamic function that allows a brand to drive greater visibility, credibility and connectivity with various audiences. The best way to illustrate this is through an actual project Spaulding Communications recently completed for one of its clients. Spaulding Communications played an important role in the launch of American Seating’s newest commercial seating product called the Us® Chair.