While U.S. businesses continue to be uncertain about the economic future, one that thing that shouldn’t be is their commitment to public relations.
Bill Gates was rumored to have said, “If I was down to my last dollar, I’d spend it on public relations.” Strategic public relations provides numerous benefits, including building and protecting a company’s brand. Whether a company is down to its last dollar or not, protecting your brand and reputation should always be at the top of the list.
In an uncertain economy, deploying a public relations strategy to grow or maintain a solid brand reputation is always a strong move.
How do journalists use social media?
- Managing Your Email
This blog post was prompted from a disturbing email I received from a friend who informed me that he replied to 7,545 emails in 2011 – yes, that’s 7,545! Included in his email (of course he had to send me an email!) was an analysis of how much time he spent replying to those emails. By his “conservative” calculation, he estimated he devoted a full 45 days (19 percent of his annual workable time) replying to email last year. Of course this is just the time spent replying to emails; it does not account for his time reading all his incoming emails.