But if the Great Recession taught us anything, it’s that the days of careless spending are long gone. Now, every dollar must be spent wisely. Every initiative needs to reap a tangible business result. In short, businesses must be smarter, making more with less.
In this new environment, employing a strategic public relations plan is now more critical than ever. More>>
- Leadership Lessons From The Battle of Chattanooga
As a public relations professional for more than two decades, I believe our industry does a solid job of providing information and training on new trends, strategies, tools and techniques shaping our profession. But one area where we are lacking is in leadership development. I believe we can do more to help PR pros at every level become better leaders. More>>