BLOGSome of our strategic thinking.
This summer I was honored to be a speaker at the world’s largest commercial interiors trade show, NeoCon. Each year, thousands of architects and designers from around the globe travel to Chicago in early June to see the latest and most innovative contract products –...
We all know how important it is to be an effective communicator in today’s chaotic workplace. Effective communicators are able to share information and ideas clearly and succinctly. They are also able to untangle ambiguous or mixed messages by knowing how to listen...
I was honored to present my “Chaos to Clarity” power communication presentation to the great folks at Georgia Organics last month. One area that sparked engagement with this group was on the topic of “Getting Tuned In.” This part of the program is about knowing your...
A strategic marketing plan, if done correctly, provides multiple benefits: It brings a higher level of consistency and focus to all your marketing efforts; it concentrates your resources (read: budget) to where they are needed most; it sets your company apart from the competition; and it can lead to increased sales opportunities.
Held June 15-17 in the venerable Merchandise Mart in Chicago, NeoCon 2015 was its usual cornucopia of inspiring and innovative commercial interiors products.
Here are the top four trends we saw.
Trade shows such as NeoCon provide manufacturers an excellent opportunity to meet with media members to discuss their new products and innovations. Most savvy exhibitors know that scheduling appointments with the media is an important part of their overall trade show marketing. Yet simply getting the media to meet with you is not enough.
Here are three tips to ensure you maximize your media meetings.
The key to any successful PR program is a solid plan. Recently, Matt Spaulding developed two strategic PR plans for two different organizations. The process for both reminded us how important it is to take a holistic approach to strategic planning.
This past fall Matt Spaulding was asked to teach a business communication class at Georgia State University. Geared to business majors, the course covers the fundamental strategies and tactics of effective written and oral communication.
After 14 rigorous weeks where students were required to write a variety of business memos and letters and deliver individual and group presentations, I wanted to know how my students viewed communication from a practical business perspective. Read More…
If asked to make a list of presidents who were great communicators, you’d probably be able to name several right off the bat. Surely Ronald Reagan, “The Great Communicator,” and Abraham Lincoln would top anyone’s list. But George Washington? Probably not. However, 231 years ago, the true genius of Washington’s…
In June of 1992, I was a recent graduate of Western Michigan University and had started my first job in public relations with Edelman Public Relations Worldwide in Chicago. It was an amazing time.
Looking back on my early days in PR and fast-forwarding 22 years, a lot has changed. But in many ways, much remains the same.More>>
As a public relations professional for more than two decades, I believe our industry does a solid job of providing information and training on new trends, strategies, tools and techniques shaping our profession. But one area where we are lacking is in leadership development. I believe we can do more to help PR pros at every level become better leaders. More>>