Zeftron Nylon/Shaw Industries
“We have entrusted our Zeftron nylon brand communications strategy to Spaulding Communications for over 8 years. Their group continues to exceed our expectations regardless of the role they serve. Their level of commitment of persons throughout their organization to deliver the ultimate product or service is second to none. Our high degree of satisfaction with the products and services they provide have enabled us to expand their level of involvement to now include a presence in all segments of our brand strategy.
In addition to coaching and providing ongoing education on effective verbal communications techniques, we have utilized their expertise to develop and successfully implement strategies for internal education to our team of marketing representatives across the US. They designed and launched a creative series of electronic communication tools used internally and to those outside where we provide direct education to increase brand awareness. With their guidance, we have achieved greater brand name recognition and media placements. The results of our total efforts have been greatly enhanced through the direction provided by Spaulding Communications.
Spaulding Communications and their talented team bring great value to our organization. We will continue to use Spaulding Communications and see them as an integral part of our future communications activities.”
“It has been my pleasure to work with Spaulding Communications (SC) on the new Rheem Currents corporate magazine. The first issue of the 32-page magazine included dozens of articles and photos. SC’s organizational skills and creative problem solving is second to none. They worked smoothly with top executives, product managers, marketing associates, and a third-party design firm. Stories for the magazine included repurposed news releases, executive officer division updates, NASCAR sponsorship information, case studies and other original articles. Because corporate news covers all Rheem divisions and business partners, approvals and revisions were extensive and complex. Personally, I am very grateful for SC’s unshakable professionalism in what sometimes felt like the eye of a storm. I am pleased to say the new magazine was very well received by the entire corporation and recently has won a Gold MarCom Award.”
Marketing Communications Manager
Managing Editor, Rheem Currents
The Jones Group
“Spaulding Communications worked closely with us to truly understand our business, our value proposition and how we differ from our competition. By doing this, they were able to craft compelling messages and provide strong ideas for optimizing our various marketing materials.”
The Jones Group
“Spaulding Communications was instrumental in helping us forge our new brand identity and company message. Prior to partnering with Spaulding Communications, we worked with advertising and brand agencies to help us communicate our brand. However, none of the creative firms could effectively hit the mark for us.
Spaulding Communications conducted a communications audit and extensive research with our customers, competitors and other audiences to truly understand our business model and brand proposition. Based on these findings, they created an effective messaging platform that we’ve been able to implement externally in all of our marketing efforts, as well as internally with our employees.
Spaulding Communications is a firm that will get inside your business to find your brand’s value, and then create ways to communicate that message clearly and effectively. I would highly recommend them to any company looking for brand messaging assistance or seeking a public relations partner.”
Co-Founder & Senior Managing Partner
Velocity Resource Group
Renaissance Tile & Bath
“Spaulding Communications was the first PR agency we worked with that really understood our brand and brought strategic ideas to the table for us. We trusted Matt and his team to effectively position me and the luxury Renaissance Tile & Bath brand on a national level and in the local markets where we have showrooms. Spaulding Communications played a strong role in many of our important initiatives, including the successful launch of our new tile line, developing our first corporate collateral piece and announcing our new showrooms. They did an excellent job of generating exposure for us in a wide variety of upscale national and regional home and design media, as well as kitchen and bath trade media.”
Renaissance Tile & Bath