Spaulding Communications News
Spaulding Communications Completes Successful NeoCon for American Seating Client
June 2012 – Spaulding Communications partnered with its client American Seating to help launch their newest product collection, the Us Chair Family, at this year’s NeoCon. Spaulding Communications’ work included developing press kit media materials, providing counsel on social media strategies, pursuing award entries and securing appointments with key media during the show to promote the collection and the company’s new permanent showroom. The end-result was terrific feedback from the media, customers and visitors. Click here for more information about American Seating’s new Us Chair Family. American Seating has been providing innovative seating solutions for 126 years.
Spaulding Communications Celebrates its 10th Anniversary
April 2012 – Strategic brand, business and communications firm Spaulding Communications celebrated its 10-year anniversary in April. President and founder Matt Spaulding commented, “Over the years we’ve been fortunate to work with excellent clients on a wide range of strategies and activities. We’ve stayed true to our core of delivering the highest quality of work and driving the maximum results possible for our clients. That formula has served us well, and we plan to continue doing that for many more years to come.”
Spaulding Communications Facilitates Successful Client Sales Meeting
March 2012 – Spaulding Communications was called on to help develop and facilitate a two-day training and education curriculum for the sales staff of its Zeftron nylon client. Spaulding Communications’ in-depth knowledge of the commercial A&D market, combined with its expertise in brand messaging, made for an effective program. During the two-day session, Spaulding Communications facilitated exercises on how to effectively source sales prospects; how to deliver an effective elevator speech; how to craft compelling introductory emails and voicemails; and how to overcome objections during a sales presentation. Zeftron nylon is a premium commercial carpet fiber and brand of Shaw Industries.
Spaulding Communications Celebrates Its Ninth Anniversary
April 1, 2011 – It was no April Fools’ Day Joke as Spaulding Communications turned nine on April 1, 2011. Nine years ago President George Bush signed the Homeland Security Act, Near Earth Asteroid 2002 MN missed the planet by 75,000 miles (way too close!), the New England Patriots beat the St. Louis Rams 20-17 to win the Super Bowl and Justin Bieber turned 8. Wow, what a year!
Spaulding Communications Partners with Battlefield Leadership
February, 2011 – Spaulding Communications is partnering with one of the preeminent experiential leadership training firms, Battlefield Leadership (www.battlefieldleadership.com). Spaulding Communications is tasked with enhancing their brand message, generating strategic media placements and driving greater SEO for their website.
Spaulding Communications Helps Rheem Unveil Its New Brand
January 18, 2011 – As part of its business-to-business support for Rheem Manufacturing, Spaulding Communications helped coordinate a series of media events to promote the new Rheem brand at the HVAC industry’s biggest trade show.
Spaulding Communications Creates New Brand Messaging for Long-Standing Zeftron Nylon Client
December 14, 2010 – Zeftron nylon, a premium commercial carpet nylon brand, turned to Spaulding Communications to better articulate its brand. Spaulding Communications worked with Zeftron to create one unifying message that has relevance, difference and impact across all stakeholder audiences. The message is now being used and integrated into all of Zeftron’s various marketing initiatives.
InterContinental Buckhead Atlanta Selects Spaulding Communications as Strategic Communications Firm
May 14, 2010 – The InterContinental Buckhead Atlanta selected Spaulding Communications to aid the hotel in increasing its brand awareness throughout Atlanta and the Southeast.
Spaulding Communications In The News
Matt Spaulding Interviewed on WNYC-FM’s “The Takeaway”
In 2009, Spaulding Communications President Matt Spaulding was interviewed by WNYC-FM’s morning business program, “The Takeaway.” As a business owner, Spaulding was interviewed about his take on executive level compensation during economically challenging times and whether they are justified or not – and the public relations perception associated with large compensations. The nationally syndicated show is a co-production of WNYC Radio and Public Radio International, in collaboration with The BBC World Service, New York Times Radio and WGBH Boston.
Click here to listen to the interview, “Defending a $100 Million Pay Package”
Matt Spaulding Quoted in Associated Press Article
As a business owner, Spaulding Communications President Matt Spaulding was interviewed about the recession, the business decisions he was having to make and how he was communicating these decisions and changes to his staff. The article appeared in numerous print and online newspapers across the country, including the Arizona Republic, The Salt Lake Tribune and the Los Angeles Times online.
Click here to read the full article: Salt Lake Tribune.