Better communication – externally with customers and internally with associates – creates a better brand. And a better brand drives better sales and growth opportunities.
We start all client relationships by understanding one essential element: Your goals. From here we create the strategic framework, tactics and measurements to ensure we meet those goals.
The path to a successful sale can be long and complicated. But it’s a fact that a sale cannot occur unless there is awareness first and then engagement with the customer. We employ the following mix of services in a strategic fashion to meet your goals, drive awareness and spur customer engagement.
Brand Positioning & Messaging
- Press Releases
- Byline Articles
- Media Tours
- Case Studies
- White Papers
- Media Commentary
- Executive Positioning
- Thought Leadership
Social Media & Blogger Relations
SEO & Website Development
Trade Show Support
Sales Collateral & Product Brochures
Getting employees and your sales force excited, motivated and aligned to your strategic business goals requires a multi-disciplined approach. Words must be aligned with actions, visuals and the most effective communication vehicles. Most importantly, the approach should stimulate interaction, understanding and action.
We will create and execute any of the following to generate greater excitement for your brand internally.
- Print and Electronic Newsletters and Bulletins
- Webinars and Executive Presentations
- Special Events
- Internal Company Videos
- Internal Messages and Message Maps
- Senior-Level Buy In and Employee Champions
- Sharable and Memorable Stories
- Employee Driven and Generated Content
- Integrating Multi-Media & Social Media Platforms
VP of Marketing
Zeftron Nylon Business Leaders
Shaw Industries Inc.
Renaissance Tile & Bath
Director of Marketing
J+J Flooring Group
OUR FOCUSWe work specifically with companies in the commercial built environment. This focus means we have an unparalleled understanding of the issues and trends taking place in the industry.
WE LISTENWe listen to and understand our client’s business, their business objectives and their brands. We then use our communication expertise to develop the strategies they need to create a long-term competitive edge that generates business growth and return on investment.
WE LOVE A CHALLENGEWe believe in the power of effective communication. We take joy in working alongside our clients to see real and lasting results.
HOW WE DO ITWe deploy senior-level communication experts for the specific needs of our clients. We ensure that our strategies and tactics Excite, Engage and Empower the audiences we communicate with and drive results for our clients.
Spaulding Communications, Inc.
One West Court Square
Decatur, GA 30030