Public Relations



Strategic Communication Expertise for Brands in the Built Environment


Better communication – externally with customers and internally with associates – creates a better brand. And a better brand drives better sales and growth opportunities.

We start all client relationships by understanding one essential element: Your goals. From here we create the strategic framework, tactics and measurements to ensure we meet those goals.


The path to a successful sale can be long and complicated. But it’s a fact that a sale cannot occur unless there is awareness first and then engagement with the customer. We employ the following mix of services in a strategic fashion to meet your goals, drive awareness and spur customer engagement.


Brand Positioning & Messaging

Public Relations

  • Press Releases
  • Byline Articles
  • Media Tours
  • Case Studies
  • White Papers
  • Media Commentary
  • Executive Positioning
  • Thought Leadership



Social Media & Blogger Relations

SEO & Website Development

Trade Show Support

Sales Collateral & Product Brochures

Customer Events


Getting employees and your sales force excited, motivated and aligned to your strategic business goals requires a multi-disciplined approach. Words must be aligned with actions, visuals and the most effective communication vehicles. Most importantly, the approach should stimulate interaction, understanding and action.

We will create and execute any of the following to generate greater excitement for your brand internally.


  • Print and Electronic Newsletters and Bulletins
  • Webinars and Executive Presentations
  • Special Events
  • Internal Company Videos
  • Internal Messages and Message Maps
  • Senior-Level Buy In and Employee Champions
  • Sharable and Memorable Stories
  • Employee Driven and Generated Content
  • Integrating Multi-Media & Social Media Platforms


We helped reposition the brand of a 100-year old seating manufacturer, generating unprecedented editorial media coverage while supporting sales.
We spearheaded the launch of a new tile line and established the company CEO as an industry thought-leader.
We successfully launched the introduction of a luxury European kitchen and bath brand to the North American market.
We developed and executed the public relations strategy for a $1B global manufacturer of heating and cooling products.


“Matt and his team have provided my staff with valuable public relations strategies as well as excellent instructional design and copywriting services. Matt is an expert in his field and a consummate professional. We have been delighted with every aspect of his work on our behalf. I highly recommend Matt and Spaulding Communications.”

Deb McDermott
VP of Marketing
American Seating

“Matt was hired to develop a public relations program for Cifial USA and without hesitation I can vouch for his abilities as a creative strategist, project manager, and team leader. Matt’s willingness to thoroughly understand Cifial’s business model led to a comprehensive plan that built Cifial’s brand equity with both consumer and trade media.”

Dean Sever
Marketing Manager
Cifial USA

“Spaulding Communications continues to exceed our expectations. With their guidance, we have achieved greater brand name recognition… Spaulding Communications will continue to be an integral part of our future brand communication initiatives.”

Tim Blount
Zeftron Nylon Business Leaders
Shaw Industries Inc.

“Spaulding Communications played a strong role in many of our important initiatives. They did an excellent job of generating exposure for us in a wide variety of upscale national and regional home and design media, as well as kitchen and bath trade media.”

David O’Neil
Renaissance Tile & Bath

“We see Spaulding Communications as a strategic partner in our annual marketing strategy. Matt is forward-thinking and has produced results in the short term through increased editorial exposure and in the long term through positioning our company as a reliable resource for our trade media. Matt and his team have been a pleasure to work with for many years.”

Natalie Faulkner
Director of Marketing
J+J Flooring Group


Spaulding Communications is a strategic, full-service communications firm located in metro Atlanta founded by agency President Matt Spaulding in 2002.


We work specifically with companies in the commercial built environment. This focus means we have an unparalleled understanding of the issues and trends taking place in the industry.


We listen to and understand our client’s business, their business objectives and their brands. We then use our communication expertise to develop the strategies they need to create a long-term competitive edge that generates business growth and return on investment.


We believe in the power of effective communication. We take joy in working alongside our clients to see real and lasting results.


We deploy senior-level communication experts for the specific needs of our clients. We ensure that our strategies and tactics Excite, Engage and Empower the audiences we communicate with and drive results for our clients.


Spaulding Communications, Inc.
One West Court Square
Suite 750
Decatur, GA 30030
Phone: 404.270.1010
Fax: 404.270.1020

We’d love to hear from you. Please drop us a note.

  • This field is for validation purposes and should be left unchanged.