Strategic Counsel

Brand Development

Our branding process helps clients recognize their company’s individual strengths and capabilities and integrates these into a focused position that is significantly unique to their company.

Strategic Planning

We understand that the most effective and efficient way to achieve lasting and tangible results is by having a strategic plan aligned to a company’s brand and business goals. Based on this, we develop a strategic communications plan formed from your business objectives and smart intelligence gathered from field research, competitor analysis and marketing communications audits

Executive Positioning

A strategic and compelling Executive Positioning program is critical to leveraging a company’s brand.  Whether part of a larger strategy to enhance a company’s message in the marketplace, or an effort to establish a company as a thought leader, Executive Positioning is no longer a “nice to do” — it’s a competitive necessity. Spaulding Communications seeks out and mitigates potentially negative information about an executive online, and then utilizes a variety of social media channels to bring awareness to an executive’s unique position and story.

Successful Executive Positioning programs support a company’s message and brand; enrich relationships with critical stakeholders, including key customers  prospects, opinion leaders, recruits, and internal audiences; increase the visibility and stature of a CEO and executive team; and influence the industry agenda at all levels. We develop programs for our clients that are differentiated, linked to the company’s strategy, and devised to support measurable business results.

Crisis Management

No organization is immune to crises as they unfortunately strike every type of business, industry and nonprofit entity. The world will no longer wait 20 minutes for you to craft a response. They want information now and if you don’t provide it, someone else will. With the immediacy of today’s information age, a strong communications partner is vital in any crisis situation. Effective communication and reputation management can be the difference between succumbing to a crisis and surviving it – perhaps emerging even stronger than before.

When a crisis hits, the company facing that crisis must have total confidence in its communications partner. Spaulding Communications is a trusted advisor and counselor that can work with you in advance to identify and devise a plan for potential crisis situations and react quickly to contribute when an unexpected crisis strikes.