Integrated Marketing
Sales & Marketing Support
Supporting the sales function and maximizing selling opportunities is the lifeblood of any organization. Spaulding Communications understands this and can help through:
- Trade Show Visibility: Maximizing your investment at trade shows and conferences to help reach new customers; generate media coverage; build media relationships; effectively tell your story; and gather intelligence about your competition
- Customer Case Studies/Testimonials: Generating critical third-party credibility to open new customer opportunities and media coverage possibilities
- Prospect Events: Hosting events such as webinars, “leadership breakfasts” or industry roundtables can take your prospects one step closer to becoming customers
- White Papers: Editorial that places an importance on your company’s specific issue, builds greater credibility and creates a platform for a stronger selling environment and potential media coverage
- Award Submittals: Submitting your products, services and people for appropriate industry awards and recognition and maximizing opportunities for promotion of such awards
- Award Programs: Developing audience-oriented award programs that build brand awareness and affinity while also creating additional opportunities for media coverage
Marketing Communications
Through an integrated approach we aim to ensure consistency of message and a complementary use of both traditional and online media and marketing channels. We are experienced with both print and online marketing communications including:
- Direct Mail
- Collateral Development
- E-marketing Campaigns
- Webinars
- Blogging and Micro-blogging
- Podcasts
- Website Development and Copywriting
- Video