Social Media Integration

Social media enables consumers to research, discuss, share, evaluate and engage with the people, products, companies and brands that are best for them. Likewise, it offers businesses access to and knowledge about their customers like never seen before. Spaulding Communications helps businesses navigate the social media landscape to determine the best possible course of action through the following:

Social Media Analysis & Monitoring

We provide an analysis of an organization’s current online position and messaging, its competitors’ online positioning & messaging, as well as ongoing monitoring & analysis of online conversations.

This includes active following of both media and key audiences in order to remain on the pulse of the issues, hot buttons and trends affecting your audiences.

Social Media Strategy Development

We create a specific and targeted social media strategy based on your business goals and brand. The plan includes recommended methods, frequency, messages , promotions and analysis.

Social Media Marketing

We conduct social media outreach and interaction on your behalf, implementing promotions, interacting and engaging with customers and building relationships.

Social Media Relations

Traditional media increasingly uses social media as a tool for finding spokespersons and story ideas. In addition, the media’s presence on social media platforms makes it easier to develop and strengthen relationships and to understand what stories will garner the most interest. These reporters also have their own blogs or online versions of the publications that they work for and they must be considered in any media outreach program.

Bloggers, internet talk radio hosts and other key influencers on twitter and other online media sites must also be considered when developing a social media strategy as these people can also impact your brand.

Social Media Training & Best Practices

There’s a lot to consider when it comes to representing your brand on social media sites. It is important that organizations have a social media policy that is embraced by everyone within the organization so that the brand and reputation can be protected.

We can help businesses develop a social media policy that supports its marketing and business objectives and provides guidelines to protect the brand