Public Relations Services
Media Relations
Spaulding Communications is highly skilled at bridging a client’s desire for media exposure with what the media need to make a compelling and newsworthy story for their audiences. Because many of us were journalists, we know exactly what editors and reporters want and how to deliver it to them.
Raising your brand awareness, telling your unique story and gaining critical third-party credibility are just some of the benefits to a strategic media relations campaign. Spaulding Communications can build your campaign by:
- News Assessment: Conducting a thorough assessment of your company’s news potential
- Message Development: Drafting the key messages that best support your brand and identifying the unique stories and news angles that will appeal to media
- Media Identification & Monitoring: Developing a targeted media list to meet the specific goals of your organization and monitoring these publications, editors and reporters for news opportunities and news coverage
- Materials Development: Drafting appropriate materials to support media outreach efforts such as press kits, press releases, backgrounders, media-friendly bios, pitches, feature stories, bylined articles, case studies and more
- Media Outreach: Conducting regular outreach to media contacts through materials distribution, phone calls, pitch emails, desk-side briefings, press events, social media interaction and other face-to-face opportunities
Meaningful Relationships
We take great care in developing trustworthy and meaningful relationships with the media we work with. This means knowing their publication or program inside and out; realizing what their readers, viewers or listeners want; understanding their deadlines and editorial constraints; and most importantly, knowing what’s newsworthy and what’s not.
Media Spokesperson Training
Maximizing your company’s executive or spokesperson’s ability to be heavily quoted with key company messages and be seen as a true expert or visionary for media interviews and other speaking opportunities is an important communications function. Spaulding Communications can coach executives on an individual case-by-case basis or implement a comprehensive training program for anyone in an organization that may serve as a spokesperson.
Internal Communications
Building understanding, support, buy-in and even participation with employees is critical to the success of any comprehensive communications program. Spaulding Communications can ensure what you’re saying externally to the media and your customers is reflected back internally to employees and other company stakeholders through the following:
- Annual Reports
- Employee Brochures/Newsletters
- Intranet Site Content/Usage
- Collateral Materials
- Speech Writing
Community Relations
Companies today are expected to be active “citizens” in the communities where they operate. Spaulding Communications can help clients develop or maximize their community outreach through the following:
- Cause-Related Marketing
- Speakers Bureau
- Sponsorship Maximization
- Cross Promotion Development
Successful companies must learn to create meaningful interaction and increase their brand affinity with their global audiences through effective and tailored communication. With Spaulding Communications’ multilingual capabilities in Spanish and Portuguese, we can help companies take that first step to engagement with new audiences that can lead to greater brand recognition, positioning and perception.
Multilingual Writing & Media Services
In today’s global economy, effectively communicating a company’s brand message across borders and cultures is more important than ever before. Companies need to ensure their messages have global reach, as well as local impact. Businesses of all sizes have an extraordinary opportunity to reach new audiences and gain market share, but they must adapt their marketing strategies and create customized messages that resonate with growing U.S. minority audiences, as well as audiences and stakeholders throughout the global marketplace.
Successful companies must learn to create meaningful interaction and increase their brand affinity with their global audiences through effective and tailored communication. With Spaulding Communications’ multilingual capabilities in Spanish and Portuguese, we can help companies take that first step to engagement with new audiences that can lead to greater brand recognition, positioning and perception.