Social Media Practice
What is Social Media?
Social media refers to the online communications that people use to share and engage in content, profiles, opinions, insights, experiences, perspectives and media. Quite simply, it has taken the world by storm. People participating in social media now account for one in every 11 minutes spent online according to a 2009 Nielson study!
Social media is a vast and powerful medium that cannot be ignored, with new applications and tools are emerging daily. With the right strategic guidance and approach, social media can offer businesses (both consumer and BtoB) great brand awareness and positioning opportunities.
At Spaulding Communications, we are constantly working to understand the changing social media landscape and how to utilize the right tools to reach the right audiences. We work with each client on an individual basis to design a social media strategy to meet their business and brand goals. The strategy may include a combination of several social media services, including: blogging, podcasts, video, engaging social networks and online communities, social bookmarking, key word identification and use, as well as other web 2.0 and emerging web 3.0 tools to distribute your messages.
Today, the question is no longer if your business should engage in social media, but how. If you are ready to enter the world of social media and take your brand to a new level by leveraging the expertise of a firm that understands the ever-changing social media landscape, then we’re ready to help you.