Sustainability Practice
The wellbeing of our planet and future generations depends on the actions we take today. It’s time to rethink, retool, reinvigorate, and reenergize how we make our world more sustainable for future generations. Spaulding Communications’ Sustainable Communications Practice helps clients effectively tell and promote their green story.
Today, companies are making significant strides in reducing waste, re-using materials, or saving energy. Yet many companies struggle to clearly articulate why and how their green initiatives are important for their customers, employees and other stakeholders. In effect, they are unable to show how their green programs are a valuable part of their brand.
At Spaulding Communications, we combine our ability to get inside a client’s business with our deep knowledge of the green marketplace and our media expertise. We start by ensuring that we’re aligned to a company’s strategic plan and vision. Then we unearth (no pun intended) all the processes, procedures, products — and even the people — that help make a company “green.” We pull all of this disparate information together to create a rich story that can be clearly told to all audiences and tied to the client’s brand.
No More Talk
It’s clear that the time for talk is over. The truly innovative companies realize this and are becoming more environmentally and socially conscious of their actions. Going green help companies gain a competitive edge, create a strong brand value and increase business. But more importantly, it can create a more sustainable world for future generations.
As experts who have been promoting our clients’ sustainability stories through strategic PR programs for years, we’re fluent in LEED, Energy Star, SCS, ANSI, MBDC, EPP, NSF and numerous other environmental programs that companies must be engaged and actively working with today.
Spaulding Communications is a member of the United States Green Building Council (USGBC) Georgia Chapter, the Southface Energy Institute, and the American Solar Energy Society.
If you’re looking to reenergize your green story, let’s talk today.