The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
Tags: brand · brand development · business · communications · green marketing · public relations · Tiger Woods · Toyota
Despite some recent economic good news, most businesses are still suffering through this Great Recession. However, I’ve noticed that aggressive companies are continuing to keep the pedal down on their marketing and branding. A clear example of this is Chick-fil-A, the quick-service food company known for their cow promotions and incredibly delicious chicken sandwiches (confession: [...]
Tags: brand development · Chick-fil-A · Optimist · PR · public relations · recession
I’ve recently written two thought pieces that I’ve coined as “Green Papers.” The first paper provides some thinking about why and how organizations can implement a corporate social responsibility (CSR) program into their business. The second paper provides some ideas and strategies about how companies can effectively communicate their CSR program to drive greater brand [...]
Tags: brand development · business · communications · corporate social responsibility · CSR · environment · environmental trends · green · green marketing · green papers · public relations
In these hard economic times, it’s hard to be an optimist. Indeed, the dreary business reports don’t seem to cease. Each week, each month brings more pessimistic news on a variety of topics: consumer confidence, U.S. manufacturing levels, unemployment figures, energy costs, the U.S. deficit, inflation, taxpayer healthcare costs, etc., etc.
With all this doom and [...]
Tags: brand development · business · consumer insight · consumer trends · corporate social responsibility · CSR · environment · environmental trends · green · green marketing · green papers · media · Optimist · PR · public relations