The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
Tags: brand · brand development · business · communications · green marketing · public relations · Tiger Woods · Toyota
Despite some recent economic good news, most businesses are still suffering through this Great Recession. However, I’ve noticed that aggressive companies are continuing to keep the pedal down on their marketing and branding. A clear example of this is Chick-fil-A, the quick-service food company known for their cow promotions and incredibly delicious chicken sandwiches (confession: [...]
Tags: brand development · Chick-fil-A · Optimist · PR · public relations · recession