By now, many companies are in full swing with their 2010 planning and budgeting. For those companies that are still plotting their strategies, this final blog of my three-part blog series provides considerations for effective brand communications and marketing.
My first blog (“Defining Your Brand”) discussed why it’s important to start a strategic planning session by [...]
Entries Tagged as 'Brand Knowledge'
Part Three: Effectively Communicating and Marketing Your Brand
November 18th, 2009 No Comments
Tags: brand expertise · Brand Knowledge · Effective communications · marketing · metrics · planning measurements · series · strategic communications
Strategic Planning–Part Two: Considering Your Business
October 12th, 2009 1 Comment
With the 2010 planning season upon us, I’m writing a three-part blog that provides top-line tips for how to develop a strategic communications program that is aligned with your brand and your business goals.
In my first blog (Defining Your Brand), I discussed why it’s important to start a strategic planning session by looking at your [...]
Tags: Brand Knowledge · budget planning · communications strategy · growth market · Planning · public relations · sales · strategic planning