The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
Tags: brand · brand development · business · communications · green marketing · public relations · Tiger Woods · Toyota
Fall not only marks the start of cooler weather and football, but also the planning and budgeting season. Companies of all sizes use September, October and November to create their strategic communications plans for the following year and beyond. There are multiple ways to conduct a planning session that will yield a plan that is [...]
Tags: brand · brand perception · budgeting · challenges · competition · fall planning · fall season · Planning · strategic communications · strategic planning