The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
Tags: brand · brand development · business · communications · green marketing · public relations · Tiger Woods · Toyota
Just the other day I went to an event for the Asian American Resource Center in Atlanta and I was happily surprised to see representatives of the United States Census Bureau handing out information on the 2010 Census and letting people know many of the reasons why it’s important to be counted.
Tags: 2010 Census · business · communications · consumer insight · consumer trends · Planning · PR · public relations
Matt weighed in on worker compensation on WNYC’s “The Takeaway” on Friday, August 14. Click here to hear Matt speak with Finance Expert Alvin Hall.
Tags: Alvin Hall · business · employee compensation · finance · human resources · NPR · salary · The Takeaway · WNYC
You may have seen a recent Associated Press article (full disclosure: I’m quoted in it) about small businesses that are re-thinking compensation for employees during these economic times (Available here).
In the article, I mention that Spaulding Communications will not be able to provide raises this year (as of July), and it seems unlikely that [...]
Tags: business · business creativity · economy · employee compensation · employee relations · employment · finance · fiscal prudence · human resources · public relations · salary · small business