The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
Tags: brand · brand development · business · communications · green marketing · public relations · Tiger Woods · Toyota
Just the other day I went to an event for the Asian American Resource Center in Atlanta and I was happily surprised to see representatives of the United States Census Bureau handing out information on the 2010 Census and letting people know many of the reasons why it’s important to be counted.
Tags: 2010 Census · business · communications · consumer insight · consumer trends · Planning · PR · public relations
On July 28, Matt Spaulding, our president, served as a panelist for the Atlanta Marketer’s Forum Green Panel alongside Sarah Dearman, public relations program manager for the Georgia Department of Natural Resources and LindaMcCulloch, president of Design That Matters.
After an evening of discussing green marketing and communication strategies, the panelists were asked if they had [...]
Tags: communications · CSR · environment · green · green marketing · public relations