On July 28, Matt Spaulding, our president, served as a panelist for the Atlanta Marketer’s Forum Green Panel alongside Sarah Dearman, public relations program manager for the Georgia Department of Natural Resources and LindaMcCulloch, president of Design That Matters.
After an evening of discussing green marketing and communication strategies, the panelists were asked if they had [...]
Entries Tagged as 'CSR'
Excerpt from AMF Green Marketing Panel
August 5th, 2009 1 Comment
Tags: communications · CSR · environment · green · green marketing · public relations
Seven Simple Tips for Green Communications
July 23rd, 2009 1 Comment
I’ve recently written two thought pieces that I’ve coined as “Green Papers.” The first paper provides some thinking about why and how organizations can implement a corporate social responsibility (CSR) program into their business. The second paper provides some ideas and strategies about how companies can effectively communicate their CSR program to drive greater brand [...]
Tags: brand development · business · communications · corporate social responsibility · CSR · environment · environmental trends · green · green marketing · green papers · public relations
Desperately Seeking Optimism
July 8th, 2009 2 Comments
In these hard economic times, it’s hard to be an optimist. Indeed, the dreary business reports don’t seem to cease. Each week, each month brings more pessimistic news on a variety of topics: consumer confidence, U.S. manufacturing levels, unemployment figures, energy costs, the U.S. deficit, inflation, taxpayer healthcare costs, etc., etc.
With all this doom and [...]
Tags: brand development · business · consumer insight · consumer trends · corporate social responsibility · CSR · environment · environmental trends · green · green marketing · green papers · media · Optimist · PR · public relations