By now, many companies are in full swing with their 2010 planning and budgeting. For those companies that are still plotting their strategies, this final blog of my three-part blog series provides considerations for effective brand communications and marketing.
My first blog (“Defining Your Brand”) discussed why it’s important to start a strategic planning session by [...]
Entries Tagged as 'marketing'
Part Three: Effectively Communicating and Marketing Your Brand
November 18th, 2009 No Comments
Tags: brand expertise · Brand Knowledge · Effective communications · marketing · metrics · planning measurements · series · strategic communications
Can We Please Stop Talking About Millennials?
October 14th, 2009 3 Comments
One of the largest components of planning a successful public relations campaign involves determining who you’re trying to reach and how you’re going to reach them. One demographic that has been driving marketers up the wall is millennials – kids and young adults aged 9-to-29. As a millennial, I’m sick of hearing about millennials.
There have [...]
Tags: generations · marketing · millennials · public · public relations · Victoria's Secret PINK