Just the other day I went to an event for the Asian American Resource Center in Atlanta and I was happily surprised to see representatives of the United States Census Bureau handing out information on the 2010 Census and letting people know many of the reasons why it’s important to be counted.
Entries Tagged as 'Planning'
What Could the 2010 Census Mean to Your Business?
December 15th, 2009 2 Comments
Tags: 2010 Census · business · communications · consumer insight · consumer trends · Planning · PR · public relations
Strategic Planning–Part Two: Considering Your Business
October 12th, 2009 1 Comment
With the 2010 planning season upon us, I’m writing a three-part blog that provides top-line tips for how to develop a strategic communications program that is aligned with your brand and your business goals.
In my first blog (Defining Your Brand), I discussed why it’s important to start a strategic planning session by looking at your [...]
Tags: Brand Knowledge · budget planning · communications strategy · growth market · Planning · public relations · sales · strategic planning
Fall is Here! Time for Football…and Strategic Planning! Part One: Defining Your Brand
September 23rd, 2009 1 Comment
Fall not only marks the start of cooler weather and football, but also the planning and budgeting season. Companies of all sizes use September, October and November to create their strategic communications plans for the following year and beyond. There are multiple ways to conduct a planning session that will yield a plan that is [...]
Tags: brand · brand perception · budgeting · challenges · competition · fall planning · fall season · Planning · strategic communications · strategic planning