Just the other day I went to an event for the Asian American Resource Center in Atlanta and I was happily surprised to see representatives of the United States Census Bureau handing out information on the 2010 Census and letting people know many of the reasons why it’s important to be counted.
Entries Tagged as 'PR'
What Could the 2010 Census Mean to Your Business?
December 15th, 2009 2 Comments
Tags: 2010 Census · business · communications · consumer insight · consumer trends · Planning · PR · public relations
The Bravado Brand Attitude
August 10th, 2009 1 Comment
Despite some recent economic good news, most businesses are still suffering through this Great Recession. However, I’ve noticed that aggressive companies are continuing to keep the pedal down on their marketing and branding. A clear example of this is Chick-fil-A, the quick-service food company known for their cow promotions and incredibly delicious chicken sandwiches (confession: [...]
Tags: brand development · Chick-fil-A · Optimist · PR · public relations · recession
Desperately Seeking Optimism
July 8th, 2009 2 Comments
In these hard economic times, it’s hard to be an optimist. Indeed, the dreary business reports don’t seem to cease. Each week, each month brings more pessimistic news on a variety of topics: consumer confidence, U.S. manufacturing levels, unemployment figures, energy costs, the U.S. deficit, inflation, taxpayer healthcare costs, etc., etc.
With all this doom and [...]
Tags: brand development · business · consumer insight · consumer trends · corporate social responsibility · CSR · environment · environmental trends · green · green marketing · green papers · media · Optimist · PR · public relations