In my early days in public relations, I’d spend hours writing, designing and overseeing the printing of corporate newsletters that were distributed by snail mail to the company’s staff and to our customers. As I picked up the crisp, colorful stack of freshly printed newsletters and stuffed them into envelopes for shipping, I often wondered [...]
Entries Tagged as 'strategic communications'
November 18th, 2009 No Comments
By now, many companies are in full swing with their 2010 planning and budgeting. For those companies that are still plotting their strategies, this final blog of my three-part blog series provides considerations for effective brand communications and marketing.
My first blog (“Defining Your Brand”) discussed why it’s important to start a strategic planning session by [...]
September 23rd, 2009 1 Comment
Fall not only marks the start of cooler weather and football, but also the planning and budgeting season. Companies of all sizes use September, October and November to create their strategic communications plans for the following year and beyond. There are multiple ways to conduct a planning session that will yield a plan that is [...]