It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals.
In other blog posts, we’ve discussed how a strong B2B PR program can enhance your marketing and business objectives. So, whether your PR is handled in-house, externally or you’re considering adding PR to your marketing mix, we can help.
Below are 12 questions that can guide your PR planning. Use this PR Evaluator Tool to see how you rank. And where you might need enhancements.
Directions for PR Evaluator Tool
For each question, rate your response as:
1 – No
2 – Sometimes
3 – Yes