by Matt Spaulding | Jan 11, 2022 | Blog
We’re looking forward to a new year serving our amazing clients in the commercial architect and design industry. As we look ahead, we can’t help but reflect on the top news from 2021. Here’s what caught our eye last year. Return of NeoCon – The industry’s premier... by Matt Spaulding | Dec 3, 2021 | Blog
If you’re considering PR to enhance your B2B brand, it’s important to know that measuring PR’s effectiveness requires diligence and discipline. Here are four tips to measure your PR efforts effectively. 1. Measure Traditional Metrics – Your PR results can be... by Matt Spaulding | Sep 18, 2021 | Blog
Case studies are essential for B2B businesses, especially those in the commercial architect, design and building products industries. When done correctly, they show how your products or services solve a customer’s need. They can be powerful tools for your sales... by Matt Spaulding | Jul 29, 2021 | Blog
Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort. The goal was to take three distinct IES brands... by Matt Spaulding | Jul 2, 2021 | Blog
Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership. We find inspiration from these powerful U.S. leaders through...