How PR and the Right Messages Can Build a Brand

Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort.  The goal was to take three distinct IES brands...

4 Great Leadership Quotes for the 4th of July

Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership.  We find inspiration from these powerful U.S. leaders through...
3 Ways to Ace a Media Interview

3 Ways to Ace a Media Interview

Successful Media Interviews Media interviews are an excellent way for your brand to gain greater visibility. More importantly, they enable you to showcase your point of view. Or show how you are solving a customer challenge. Unfortunately, too many subject matter...
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B2B PR Plan and Social Media Options

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