4 Takeaways from NeoCon 2022

For the first time in two years, NeoCon returned to The Mart during its traditional June timeframe. A lot has changed between 2019 and 2022, most notably that many mainstay brands have left theMart for the Fulton Market District. Additionally, there are the lingering...

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Your Brand Advantage: Sticky Messages

Every organization needs a competitive advantage. One way to gain an advantage is by creating brand messages that stick, aka “sticky brand messages.”  We define “sticky messages” by what they are, and what they are not. Here’s how we define “sticky messages.”  They...

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How to Develop a Rock-Solid A&D CEU Presentation

Whether mandated by a state or to maintain industry association membership, many architects and interior designers must complete continuing education units (CEUs).  Fortunately, A&D professionals have lots of ways to find and complete their CEUs in any given year....

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Top Architect & Design News for 2021

We’re looking forward to a new year serving our amazing clients in the commercial architect and design industry.  As we look ahead, we can’t help but reflect on the top news from 2021.  Here’s what caught our eye last year.   Return of NeoCon – The industry’s premier...

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4 Ways to Measure B2B Public Relations

If you’re considering PR to enhance your B2B brand, it’s important to know that measuring PR’s effectiveness requires diligence and discipline.  Here are four tips to measure your PR efforts effectively.   1. Measure Traditional Metrics – Your PR results can be...

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How PR and the Right Messages Can Build a Brand

Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort.  The goal was to take three distinct IES brands...

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4 Great Leadership Quotes for the 4th of July

Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership.  We find inspiration from these powerful U.S. leaders through...

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3 Ways to Ace a Media Interview

3 Ways to Ace a Media Interview

Successful Media Interviews Media interviews are an excellent way for your brand to gain greater visibility. More importantly, they enable you to showcase your point of view. Or show how you are solving a customer challenge. Unfortunately, too many subject matter...

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4 Essentials for Creating a B2B Marketing Strategy  

4 Essentials for Creating a B2B Marketing Strategy  

  B2B Marketing Strategy  “It takes as much energy to wish as it does to plan.” This quote by Eleanor Roosevelt is a nice reminder about the importance of strategic planning. If you want a desired outcome, it’s better to invest the time to make it happen than simply...

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George Washington:  The Great Communicator?

George Washington: The Great Communicator?

If asked to make a list of presidents who were great communicators, you’d probably be able to name several right off the bat. Surely Ronald Reagan, “The Great Communicator,” and Abraham Lincoln would top anyone’s list.  But George Washington?  Probably not.  However, 231 years ago, the true genius of Washington’s…

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4 Architect & Design Publications to Know About

4 Architect & Design Publications to Know About

If your organization serves the architect and design industry, knowing the editorial format of A&D publications is essential. From a PR perspective, this knowledge allows you to better communicate your brand’s story. It can also drive greater brand awareness and...

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The Most Important Communication Goal of 2021

The Most Important Communication Goal of 2021

With the dawn of a new year, leaders should use this time to reflect thoughtfully about their actions and their teams. I suspect most leaders have been preaching the virtues of speed, resilience and adaptability. In a time of crisis and uncertainty, this is...

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12 Ways to Evaluate Your B2B PR Program

12 Ways to Evaluate Your B2B PR Program

It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals.

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5 Ways to Share Your Brand’s Thought Leadership

5 Ways to Share Your Brand’s Thought Leadership

  Like every other industry, Covid-19 has upended the commercial construction and commercial design industries. Products and technologies that may have been overlooked are now being reexamined as people return to their workplaces.  What’s safe? What’s unsafe?...

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6 Tips for Strategic B2B Blog Writing Today

6 Tips for Strategic B2B Blog Writing Today

  Blog writing is an essential part of any strategic digital marketing mix. When executed correctly, it generates tangible brand and business results. Unfortunately, many organizations are blog writing without fully maximizing all the benefits. Whether your...

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