5 Marketing Communication Resolutions for a New Year
Marketing leaders in the commercial A&D and building communities have more marketing tools to utilize than ever before. From podcasts to press releases, social media to SEO, the ways to promote your brand’s story are plentiful. With the advent of a new year, we...
Client Case Study: Generating Sales Leads and New Customers Through Integrated B2B PR and Digital Media
Spaulding Communications worked alongside S4Lights to create awareness and drive sales leads for its revolutionary NxG technology. Here’s an overview of the strategic approach we took and the results we generated. Background During our discovery sessions, we...
10 A&D Podcasts to Follow in 2023
When it comes to podcasts, there’s something for everyone. According to DemandSage’s latest statistics, published on August 20, 2022, there are approximately 2.4 million podcasts globally. That’s a lot of content, and the topics range from the sublime to the comedic....
4 Takeaways from NeoCon 2022
For the first time in two years, NeoCon returned to The Mart during its traditional June timeframe. A lot has changed between 2019 and 2022, most notably that many mainstay brands have left theMart for the Fulton Market District. Additionally, there are the lingering...
Your Brand Advantage: Sticky Messages
Every organization needs a competitive advantage. One way to gain an advantage is by creating brand messages that stick, aka “sticky brand messages.” We define “sticky messages” by what they are, and what they are not. Here’s how we define “sticky messages.” They...
How to Develop a Rock-Solid A&D CEU Presentation
Whether mandated by a state or to maintain industry association membership, many architects and interior designers must complete continuing education units (CEUs). Fortunately, A&D professionals have lots of ways to find and complete their CEUs in any given year....
Top Architect & Design News for 2021
We’re looking forward to a new year serving our amazing clients in the commercial architect and design industry. As we look ahead, we can’t help but reflect on the top news from 2021. Here’s what caught our eye last year. Return of NeoCon – The industry’s premier...
4 Ways to Measure B2B Public Relations
If you’re considering PR to enhance your B2B brand, it’s important to know that measuring PR’s effectiveness requires diligence and discipline. Here are four tips to measure your PR efforts effectively. 1. Measure Traditional Metrics – Your PR results can be...
How to Craft a Killer B2B Case Study for Architect and Design Brands
Case studies are essential for B2B businesses, especially those in the commercial architect, design and building products industries. When done correctly, they show how your products or services solve a customer’s need. They can be powerful tools for your sales...
How PR and the Right Messages Can Build a Brand
Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort. The goal was to take three distinct IES brands...
4 Great Leadership Quotes for the 4th of July
Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership. We find inspiration from these powerful U.S. leaders through...
3 Ways to Ace a Media Interview
Successful Media Interviews Media interviews are an excellent way for your brand to gain greater visibility. More importantly, they enable you to showcase your point of view. Or show how you are solving a customer challenge. Unfortunately, too many subject matter...
4 Essentials for Creating a B2B Marketing Strategy
B2B Marketing Strategy “It takes as much energy to wish as it does to plan.” This quote by Eleanor Roosevelt is a nice reminder about the importance of strategic planning. If you want a desired outcome, it’s better to invest the time to make it happen than simply...
George Washington: The Great Communicator?
If asked to make a list of presidents who were great communicators, you’d probably be able to name several right off the bat. Surely Ronald Reagan, “The Great Communicator,” and Abraham Lincoln would top anyone’s list. But George Washington? Probably not. However, 231 years ago, the true genius of Washington’s…
4 Architect & Design Publications to Know About
If your organization serves the architect and design industry, knowing the editorial format of A&D publications is essential. From a PR perspective, this knowledge allows you to better communicate your brand’s story. It can also drive greater brand awareness and...
The Most Important Communication Goal of 2021
With the dawn of a new year, leaders should use this time to reflect thoughtfully about their actions and their teams. I suspect most leaders have been preaching the virtues of speed, resilience and adaptability. In a time of crisis and uncertainty, this is...
12 Ways to Evaluate Your B2B PR Program
It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals.
Case Study Spotlight: LG Hausys “90-Day Sprint” Campaign
We recently helped LG Hausys, a world-renowned brand, gain expansive media coverage, increase its social media presence, and generate business leads for its two leading surface brands – all in a “90-Day Sprint.” Here’s how we did it. Project...