Since its public launch in November of 2022, ChatGPT and other generative AI tools have changed how marketers think about marketing and accomplish their goals. While some warn of AI's dangers, there's no denying its power. For commercial interior and building product...

Welcome to the second part of our blog series on post-NeoCon content ideas for interior product marketers. While NeoCon may be a months-old memory, you can still build on the momentum and increase your ROI by sharing thoughtful and engaging content related to your...

After the absorbing and often tiring experience of exhibiting at NeoCon, you may wonder what to do next to capitalize on the connections you made during the show. While NeoCon offers a unique platform for showcasing products, networking, learning, and gaining...

Marketing leaders in the commercial A&D and building communities have more marketing tools to utilize than ever before. From podcasts to press releases, social media to SEO, the ways to promote your brand’s story are plentiful. With the advent of a new year, we...

Spaulding Communications worked alongside S4Lights to create awareness and drive sales leads for its revolutionary NxG technology.  Here’s an overview of the strategic approach we took and the results we generated. Background During our discovery sessions, we...

When it comes to podcasts, there’s something for everyone. According to DemandSage’s latest statistics, published on August 20, 2022, there are approximately 2.4 million podcasts globally. That’s a lot of content, and the topics range from the sublime to the comedic....

For the first time in two years, NeoCon returned to The Mart during its traditional June timeframe. A lot has changed between 2019 and 2022, most notably that many mainstay brands have left theMart for the Fulton Market District. Additionally, there are the lingering...

Every organization needs a competitive advantage. One way to gain an advantage is by creating brand messages that stick, aka “sticky brand messages.”  We define “sticky messages” by what they are, and what they are not. Here’s how we define “sticky messages.”  They...

Whether mandated by a state or to maintain industry association membership, many architects and interior designers must complete continuing education units (CEUs).  Fortunately, A&D professionals have lots of ways to find and complete their CEUs in any given year....

We’re looking forward to a new year serving our amazing clients in the commercial architect and design industry.  As we look ahead, we can’t help but reflect on the top news from 2021.  Here’s what caught our eye last year.   Return of NeoCon – The industry’s premier...

If you’re considering PR to enhance your B2B brand, it’s important to know that measuring PR’s effectiveness requires diligence and discipline.  Here are four tips to measure your PR efforts effectively.   1. Measure Traditional Metrics – Your PR results can be...

Case studies are essential for B2B businesses, especially those in the commercial architect, design and building products industries.  When done correctly, they show how your products or services solve a customer’s need.  They can be powerful tools for your sales...

Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort.  The goal was to take three distinct IES brands...

Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership.  We find inspiration from these powerful U.S. leaders through...