More than Design: NeoCon 2026 Focuses on Human-Centered Spaces
This year’s event connected AI, wellbeing, and connection in today’s commercial buildings. NeoCon has long been known for setting the tone in hospitality and office design; if a new furniture trend...
Leveraging Trade Show Social Media to Drive Business Goals
Background / Overview LX Hausys America, a leading manufacturer of decorative materials, has long been known for its beautiful quartz and solid surface products. However, the company offers an...
Why Public Relations, Backlinks, and SEO Matter More Than Ever for Commercial Product Manufacturers
For manufacturers of commercial building products and interior furnishings, marketing has changed dramatically over the last decade. Buyers are more informed, sales cycles are longer, and visibility...
How to Use Storytelling at Trade Shows to Make an Impact
Manufacturers should keep these 10 tips in mind when considering a CEU they plan to create
The Best Architectural Awards for 2026
Design awards programs can bring immense value to your marketing mix in 2026. They provide brand credibility through third-party validation, help your products get in front of target audiences and...
The Best Commercial Interior Design Awards for 2026
Looking ahead at a new year, marketing specialists are brainstorming the best ways to get in front of their target audience and draw in new customers. One of the best ways to do so is pursue...
Best Ways to Create a CEU: 10 Tips to Keep in Mind
Manufacturers should keep these 10 tips in mind when considering a CEU they plan to create
The Future of Search and AI: What Commercial Building and Interior Product Brands Need to Know Now
Commercial building and interior product brands have lots of ways to get their product solutions seen by architects and designers. This can include PR and advertising, exhibiting at trade shows and...
Trade Media Survey: What Editors Want Commercial Building and Interior Manufacturers to Know
What do trade editors really want from commercial building and interior product manufacturers? To find out, we launched our first annual Trade Media Survey. The goal was to better understand...
5 Back-to-School Lessons We Can All Use at Work
Spaulding Communications believes powerful insights often come from life outside of the office. Agency President and Founder, Matt Spaulding, recently shared the following reflection on LinkedIn....
4 Major Trends from NeoCon 2025
What were the major trends from NeoCon 2025? Held yearly at Chicago’s iconic Merchandise Mart, now called THE MART, this year’s show once again hosted the commercial design world with the theme,...
KBIS 2025 Top Trends
Four Major Trends Emerged From This Year’s Show More than 55,00 people attended KBIS 2025 Last week, KBIS — North America’s largest kitchen and bath industry show — took over Las Vegas with more...
The Best Architectural Awards for 2025
We’ve written previously about the immense value that design awards programs can bring to your marketing mix in 2025. This includes, but is not limited to: earned media coverage in publications, on...
The Best Interior Design Awards for 2025
Jumping straight into 2025, it’s time to consider the best ways to keep your brand top-of-mind among your target audiences. One area marketers should prioritize is pursuing industry awards that...
Creating a Thought-Leadership Position
We helped a client define and carve out an important thought-leadership position. Here’s an overview of the strategic approach we took and the results we generated. Background Mannington...