12 Ways to Evaluate Your B2B PR Program

12 Ways to Evaluate Your B2B PR Program

It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals.

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5 Ways to Share Your Brand’s Thought Leadership

5 Ways to Share Your Brand’s Thought Leadership

  Like every other industry, Covid-19 has upended the commercial construction and commercial design industries. Products and technologies that may have been overlooked are now being reexamined as people return to their workplaces.  What’s safe? What’s unsafe?...

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6 Tips for Strategic B2B Blog Writing Today

6 Tips for Strategic B2B Blog Writing Today

  Blog writing is an essential part of any strategic digital marketing mix. When executed correctly, it generates tangible brand and business results. Unfortunately, many organizations are blog writing without fully maximizing all the benefits. Whether your...

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5 Tips to Improve Listening Skills While Working From Home

5 Tips to Improve Listening Skills While Working From Home

  Working from home these days requires lots of Zoom meetings and conference calls.  It also requires blocking out distractions. This can be your child’s request for more food or a loud TV in the next room.  With this in mind, the role of active listening is more...

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8 Questions to Guide Your Crisis Communications Plan

8 Questions to Guide Your Crisis Communications Plan

With the coronavirus impacting every kind of business, many CEOs, leaders, and entrepreneurs wonder if a crisis communication plan is needed for their organization.  In this blog post, we attempt to answer some of the more commonly asked questions about a crisis...

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Communicating During a Crisis: 4 Best Practice Tips

Communicating During a Crisis: 4 Best Practice Tips

In times of crisis or uncertainty, it is essential that leaders take proactive measures to communicate with their employees and customers. The coronavirus poses exceptional challenges for multiple reasons.  First, there are so many unknowns about it how far it will...

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How Public Relations Can Maximize Your Marketing

How Public Relations Can Maximize Your Marketing

The start of a new year is always a great time to think about the future and the past.   As I was reflecting on 2019, and even further back, my mind drifted to when I first moved to Atlanta in the mid 1990s.  At the time, I drove a red Miata sports car. (Feel free to...

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Four Tips for Getting a Feature Story

Four Tips for Getting a Feature Story

Every brand engaging in a strategic PR program hopes to land a feature story.  Running at least one page, if not multiple pages, a feature story is distinguished by the fact that the majority of the story is about your brand. Feature stories are important because they...

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