How to Build A Resilient Team: 3 Strategies from Ulysses S. Grant
The History Channel recently aired a highly acclaimed 3-part mini-series about Ulysses S. Grant. It sheds light on this brilliant yet largely misunderstood man. During episode one, scant attention is given to the 1863 Battle of Chattanooga. But this battle was...
5 Ways to Share Your Brand’s Thought Leadership
Like every other industry, Covid-19 has upended the commercial construction and commercial design industries. Products and technologies that may have been overlooked are now being reexamined as people return to their workplaces. What’s safe? What’s unsafe?...
6 Tips for Strategic B2B Blog Writing Today
Blog writing is an essential part of any strategic digital marketing mix. When executed correctly, it generates tangible brand and business results. Unfortunately, many organizations are blog writing without fully maximizing all the benefits. Whether your...
3 Ways to Boost Your Executive Presence on Video Conference Calls
Our new Work From Home (WFH) reality has changed a lot about the way we work today. But one thing that should not change, or be compromised, is our executive presence. Forbes defines executive presence as your “ability to inspire confidence.” In its article...
9 “Must-Haves” for a Modern Employee Communications Strategy
In the wake of Covid-19, organizations are under increasing pressure to envoke better employee communications. Every organization is pivoting quickly to meet the effects of the pandemic’s financial and human consequences. If there ever was a time to invest in employee...
What George Washington Can Teach Us About Crisis Management: 8 Insights
We are all crisis managers today. Whether you are the CEO or you lead a team. Whether you’ve been furloughed or laid off. Right now, we are all making gut-wrenching decisions every day. A crisis is a crisis, no matter your role or title. Let these eight crisis...
7 Architect and Design Awards You Need to Know About in 2020
Despite the challenges of Covid-19, businesses and industries are adapting and moving forward. The A&D community is no exception. While still grappling with major disruptions, most (if not all) publications are forging ahead with their annual award programs. To...
5 Tips to Improve Listening Skills While Working From Home
Working from home these days requires lots of Zoom meetings and conference calls. It also requires blocking out distractions. This can be your child’s request for more food or a loud TV in the next room. With this in mind, the role of active listening is more...
A 7-Step Checklist for Creating An Effective Covid-19 Communications Plan
Marketers continue to face numerous challenges from the impact of COVID-19. Below is a checklist for communication professionals to keep in mind as they develop their COVID-19 communications plan and navigate these uncertain times. Two suggestions for practical...
8 Questions to Guide Your Crisis Communications Plan
With the coronavirus impacting every kind of business, many CEOs, leaders, and entrepreneurs wonder if a crisis communication plan is needed for their organization. In this blog post, we attempt to answer some of the more commonly asked questions about a crisis...
Communicating During a Crisis: 4 Best Practice Tips
In times of crisis or uncertainty, it is essential that leaders take proactive measures to communicate with their employees and customers. The coronavirus poses exceptional challenges for multiple reasons. First, there are so many unknowns about it how far it will...
How Public Relations Can Maximize Your Marketing
The start of a new year is always a great time to think about the future and the past. As I was reflecting on 2019, and even further back, my mind drifted to when I first moved to Atlanta in the mid 1990s. At the time, I drove a red Miata sports car. (Feel free to...
9 Ways the Battle of Chattanooga Leadership Program Can Benefit Your Team
If you’ve ever been to Chattanooga, Tenn., you know it is a beautiful place. Surrounded by mountains with the Tennessee River running by, its tree-lined streets are dotted with historic brick buildings dating back more than a century. It is home to start-up companies,...
One Important Tip for Navigating Year-End Reviews and Appraisals
Fall typically marks the start of planning and budgeting season, as well as year-end performance reviews. This means we find ourselves in numerous meetings, conference calls, Skype sessions, etc. For many of us, these meetings can be stressful. Money and titles are on...
Q&A: How Can A Social Media Influencer Campaign Support Your Brand Goals
Today more than ever a fully integrated marketing approach is essential to reaching the right audience, at the right time with the right message. Because both public relations and social media share similar important qualities – chief among them the ability to share...
Four Tips for Getting a Feature Story
Every brand engaging in a strategic PR program hopes to land a feature story. Running at least one page, if not multiple pages, a feature story is distinguished by the fact that the majority of the story is about your brand. Feature stories are important because they...
Three Tips for Communicating and Collaborating… Chattanooga Style!
Recently I had the honor of hosting a team building and communication training session for the sales group from Innovative/HAT Contract. This dynamic group was seeking to build upon the lessons learned from the Washington Leadership program, which they participated in...
Four Ideas for Maximizing a Trade Show Investment
Each year, brands in the building and design industry spend significant dollars exhibiting at trade shows. Unfortunately, many are not leveraging this investment to gain maximum ROI. A smart way to maximize a trade show investment is to add a public relations...