8 Questions to Guide Your Crisis Communications Plan

8 Questions to Guide Your Crisis Communications Plan

With the coronavirus impacting every kind of business, many CEOs, leaders, and entrepreneurs wonder if a crisis communication plan is needed for their organization.  In this blog post, we attempt to answer some of the more commonly asked questions about a crisis...

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Communicating During a Crisis: 4 Best Practice Tips

Communicating During a Crisis: 4 Best Practice Tips

In times of crisis or uncertainty, it is essential that leaders take proactive measures to communicate with their employees and customers. The coronavirus poses exceptional challenges for multiple reasons.  First, there are so many unknowns about it how far it will...

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How Public Relations Can Maximize Your Marketing

How Public Relations Can Maximize Your Marketing

The start of a new year is always a great time to think about the future and the past.   As I was reflecting on 2019, and even further back, my mind drifted to when I first moved to Atlanta in the mid 1990s.  At the time, I drove a red Miata sports car. (Feel free to...

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Four Tips for Getting a Feature Story

Four Tips for Getting a Feature Story

Every brand engaging in a strategic PR program hopes to land a feature story.  Running at least one page, if not multiple pages, a feature story is distinguished by the fact that the majority of the story is about your brand. Feature stories are important because they...

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Four Ideas for Maximizing a Trade Show Investment

Four Ideas for Maximizing a Trade Show Investment

Each year, brands in the building and design industry spend significant dollars exhibiting at trade shows.  Unfortunately, many are not leveraging this investment to gain maximum ROI. A smart way to maximize a trade show investment is to add a public relations...

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My Favorite Books of 2018

We all wish we had more time in the day and months in year to do what we really love. For me, that is reading. As a father of four young children (all age seven and under), my reading is mostly confined to newspaper and magazine articles these days. However, I was...

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Matt Spaulding Selected As a Vistage Resource Speaker

DECATUR, Ga. – Aug. 13, 2018 – Vistage, a global leader in executive coaching and related services for business leaders, has selected Spaulding Communications President and Founder Matt Spaulding as a new Vistage Resource Speaker. Spaulding’s workshop presentation,...

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How Would George Washington Manage Today’s Millennials?

If you believe the old adage that history is a great teacher, then business leaders today need to look no further than our country’s first chief executive, George Washington, whose birthday we celebrate this month. During the American Revolution, Washington was more...

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