
CLIENT
CIFIAL
BRAND RECOGNITION
BACKGROUND
Cifial is a manufacturer of high-end kitchen and bath products
Cifial wanted to build brand awareness and create greater long-term affinity with interior designers and kitchen and bath showroom professionals

CHALLENGE
Manufacturers of all types are also trying to reach interior designers
Cifial needed to stand out among the crowd while also staying true to its brand
STRATEGY &
EXECUTION
Developed a multifunctional and inspiring award contest
Asked designers to talk about how they stretched their creative skills to complete a project using Cifial product
Strategic award name (“Uncharted Waters”) evoked company history, reinforced product category
Developed a direct marketing and PR campaign to promote the award

RESULTS
Award program generated thousands of media impressions raising awareness of the brand and the award
Entries exceeded client expectations
Entries led to new sales opportunities
Entrants were added to a customer database for future marketing communication initiatives
Entries led to case study and media opportunities
Designers pleased to make a more meaningful connection with the Cifial brand
INCREASED BRAND AWARENESS
AND NEW SALES OPPORTUNITIES.