CLIENT
CIFIAL
BRAND RECOGNITION
BACKGROUND
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Cifial is a manufacturer of high-end kitchen and bath products
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Cifial wanted to build brand awareness and create greater long-term affinity with interior designers and kitchen and bath showroom professionals
CHALLENGE
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Manufacturers of all types are also trying to reach interior designers
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Cifial needed to stand out among the crowd while also staying true to its brand
STRATEGY &
EXECUTION
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Developed a multifunctional and inspiring award contest
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Asked designers to talk about how they stretched their creative skills to complete a project using Cifial product
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Strategic award name (“Uncharted Waters”) evoked company history, reinforced product category
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Developed a direct marketing and PR campaign to promote the award
RESULTS
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Award program generated thousands of media impressions raising awareness of the brand and the award
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Entries exceeded client expectations
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Entries led to new sales opportunities
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Entrants were added to a customer database for future marketing communication initiatives
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Entries led to case study and media opportunities
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Designers pleased to make a more meaningful connection with the Cifial brand
RESULTS GENERATED
INCREASED BRAND AWARENESS
AND NEW SALES OPPORTUNITIES.