CLIENT

CIFIAL

BRAND RECOGNITION

BACKGROUND

  • Cifial is a manufacturer of high-end kitchen and bath products

  • Cifial wanted to build brand awareness and create greater long-term affinity with interior designers and kitchen and bath showroom professionals

CHALLENGE

  • Manufacturers of all types are also trying to reach interior designers

  • Cifial needed to stand out among the crowd while also staying true to its brand

STRATEGY & 
EXECUTION

 

  • Developed a multifunctional and inspiring award contest

  • Asked designers to talk about how they stretched their creative skills to complete a project using Cifial product

  • Strategic award name (“Uncharted Waters”) evoked company history, reinforced product category

  • Developed a direct marketing and PR campaign to promote the award

RESULTS

  • Award program generated thousands of media impressions raising awareness of the brand and the award

  • Entries exceeded client expectations

  • Entries led to new sales opportunities

  • Entrants were added to a customer database for future marketing communication initiatives

  • Entries led to case study and media opportunities

  • Designers pleased to make a more meaningful connection with the Cifial brand

RESULTS GENERATED
INCREASED BRAND AWARENESS
AND NEW SALES OPPORTUNITIES.
WordPress Lightbox

Spaulding Communications Newsletter

Please enter your name and email to receive our e-newsletter

B2B PR Plan and Social Media Options

To download the PDF, enter your Name and Email Address: