CIFIAL

• Cifial is a manufacturer of high-end kitchen and bath products

• Cifial wanted to build brand awareness and create greater long-term affinity with interior designers and kitchen and bath showroom professionals

• Manufacturers of all types are also trying to reach interior designers

• Cifial needed to stand out among the crowd while also staying true to its brand

• Developed a multifunctional and inspiring award contest

• Asked designers to talk about how they stretched their creative skills to complete a project using Cifial product

• Strategic award name (“Uncharted Waters”) evoked company history, reinforced product category

• Developed a direct marketing and PR campaign to promote the award

• Award program generated thousands of media impressions raising awareness of the brand and the award

• Entries exceeded client expectations

• Entries led to new sales opportunities

• Entrants were added to a customer database for future marketing communication initiatives

• Entries led to case study and media opportunities

• Designers pleased to make a more meaningful connection with the Cifial brand