LX Hausys America

• LX Hausys America is a leading manufacturer of decorative surfacing, flooring, and panel solutions
• LX Hausys sought a more interactive booth experience that would encourage creativity, social sharing, and deeper engagement with attendees
• Long known for its VIATERA quartz and HIMACS solid surface products, the company needed a way to showcase its full breadth of other design-forward products (flooring and panel products) that are also ideal for kitchen and bath projects

• Increase booth traffic and lead scans during KBIS
• Encourage attendees to interact with multiple LX Hausys product categories in a hands-on way
• Generate organic social media engagement and increase Instagram followers
• Create a memorable booth experience that stands out from traditional product displays
• Position LX Hausys as a collaborative, design-focused brand with a broad array of integrated kitchen and bath solutions

• Collaborated with LX Hausys to develop a highly interactive Mood Board Contest designed to encourage hands-on engagement with the company’s full product portfolio
• Created a strategic pre-show social media campaign across LinkedIn and Instagram using engaging copy, strong CTAs, and visually compelling booth imagery to build excitement and drive booth traffic
• Promoted Starbucks gift cards and daily prizes to encourage participation and social sharing
• Supported onsite management of the Mood Board Station, where attendees created custom boards using VIATERA quartz, BORTE panels, HFLOR resilient flooring, TERACANTO porcelain, and HIMACS solid surface samples alongside decorative materials
• Encouraged attendees to upload completed mood boards to Instagram and tag LX Hausys, generating organic user-generated content directly from the show floor
• Provided real-time onsite and online engagement support by interacting with participants, monitoring Instagram activity, coordinating contest judging, and communicating with contest winners
• Helped create an engaging experience that encouraged attendees to slow down from the fast pace of KBIS, explore design possibilities, and engage in meaningful conversations around materials and inspiration

• Generated 3,383 total booth lead scans during KBIS, representing an 8% increase over KBIS 2025
• Generated 162 Instagram mentions tied to the activation, representing a 14% increase over KBIS 2025
• Increased Instagram followers by 436 during KBIS, representing a 199% increase over KBIS 2025
• Increased attendee engagement with LX Hausys products and sales team members
• Generated strong user-generated content and social media visibility throughout the show
• Successfully showcased how LX Hausys’ full portfolio of products can work together across highly designed kitchen and bath spaces