Renaissance Tile & Bath

• Renaissance Tile & Bath is a leading luxury tile and bath retaile
• Company needed to differentiate itself in this highly competitive market
• President David O’Neil, not a product designer by background, had developed a new luxury tile line called “Nest”

• To develop a marketing campaign that would serve three purposes:
  • Support the brand and sales goals of Nest
  • Position O’Neil as an emerging product designer
  • Increase awareness for Renaissance Tile & Bath as exclusive “provider” of Nest

• Created an integrated “Thought Leadership” PR and marketing campaign
• Developed a highly sophisticated press kit containing:
  • Stylish installation and product photos, as well as shots of O’Neil
  • Background on O’Neil as a businessperson and designer
  • Design Vision Q&A for Nest
  • Product press release and fact sheet
• Conducted a NYC media tour, meeting with leading national home and design editors
• Instituted quarterly “design trend articles” from O’Neil distributed to national, regional and local consumer and design trade media
• Developed communication materials for the company’s showroom managers to assist in selling the new tile line

• Exceeded sales expectations within 18 months, surpassing $1 million in revenue

• Unprecedented media coverage: Nearly 10 million media impressions generated via:

• HGTV

• Veranda

• House & Garden

• Interior Design

• Kitchen + Bath Business

• Atlanta Magazine

• Trend articles picked up in newspapers, magazines across the country

• O’Neil seen as burgeoning designer

• Increased awareness of Renaissance Tile & Bath brand