by Matt Spaulding | Feb 1, 2023 | Blog
Marketing leaders in the commercial A&D and building communities have more marketing tools to utilize than ever before. From podcasts to press releases, social media to SEO, the ways to promote your brand’s story are plentiful. With the advent of a new year, we... by Matt Spaulding | Jan 3, 2023 | Blog
Spaulding Communications worked alongside S4Lights to create awareness and drive sales leads for its revolutionary NxG technology. Here’s an overview of the strategic approach we took and the results we generated. Background During our discovery sessions, we... by Matt Spaulding | Oct 31, 2022 | Blog
When it comes to podcasts, there’s something for everyone. According to DemandSage’s latest statistics, published on August 20, 2022, there are approximately 2.4 million podcasts globally. That’s a lot of content, and the topics range from the sublime to the comedic.... by Matt Spaulding | Jun 20, 2022 | Blog
For the first time in two years, NeoCon returned to The Mart during its traditional June timeframe. A lot has changed between 2019 and 2022, most notably that many mainstay brands have left theMart for the Fulton Market District. Additionally, there are the lingering... by Matt Spaulding | Apr 21, 2022 | Blog
Every organization needs a competitive advantage. One way to gain an advantage is by creating brand messages that stick, aka “sticky brand messages.” We define “sticky messages” by what they are, and what they are not. Here’s how we define “sticky messages.” They... by Matt Spaulding | Mar 18, 2022 | Blog
Whether mandated by a state or to maintain industry association membership, many architects and interior designers must complete continuing education units (CEUs). Fortunately, A&D professionals have lots of ways to find and complete their CEUs in any given year....