Top Architect & Design News for 2021

We’re looking forward to a new year serving our amazing clients in the commercial architect and design industry.  As we look ahead, we can’t help but reflect on the top news from 2021.  Here’s what caught our eye last year.   Return of NeoCon – The industry’s premier...

4 Ways to Measure B2B Public Relations

If you’re considering PR to enhance your B2B brand, it’s important to know that measuring PR’s effectiveness requires diligence and discipline.  Here are four tips to measure your PR efforts effectively.   1. Measure Traditional Metrics – Your PR results can be...

How PR and the Right Messages Can Build a Brand

Public relations is more than just generating earned media coverage. Case in point: The Spaulding Communications team recently assisted its client, Innovative Ergonomic Solutions (IES), with a complex rebranding effort.  The goal was to take three distinct IES brands...

4 Great Leadership Quotes for the 4th of July

Leaders’ words matter, and their words have shaped American history over the years. From politicians to activists to authors, we can look to a variety American figures as true examples of great leadership.  We find inspiration from these powerful U.S. leaders through...
3 Ways to Ace a Media Interview

3 Ways to Ace a Media Interview

Successful Media Interviews Media interviews are an excellent way for your brand to gain greater visibility. More importantly, they enable you to showcase your point of view. Or show how you are solving a customer challenge. Unfortunately, too many subject matter...
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