by Matt Spaulding | Mar 22, 2021 | Blog, PR & Social Media
B2B Marketing Strategy “It takes as much energy to wish as it does to plan.” This quote by Eleanor Roosevelt is a nice reminder about the importance of strategic planning. If you want a desired outcome, it’s better to invest the time to make it happen than simply... 
by Matt Spaulding | Feb 22, 2021 | Blog, PR & Social Media
5 Essential Communication Techniques If asked to make a list of presidents who were great communicators, you’d probably be able to name several right off the bat. Surely Ronald Reagan, “The Great Communicator,” and Abraham Lincoln would top anyone’s list. But George... 
by Matt Spaulding | Jan 15, 2021 | Blog, PR & Social Media
If your organization serves the architect and design industry, knowing the editorial format of A&D publications is essential. From a PR perspective, this knowledge allows you to better communicate your brand’s story. It can also drive greater brand awareness and... 
by Matt Spaulding | Dec 18, 2020 | Blog, PR & Social Media
With the dawn of a new year, leaders should use this time to reflect thoughtfully about their actions and their teams. I suspect most leaders have been preaching the virtues of speed, resilience and adaptability. In a time of crisis and uncertainty, this is... 
by Jackson Murphy | Oct 2, 2020 | Blog, Leadership Communication
It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals. In other blog posts, we’ve discussed how a strong B2B PR program can... 
by Matt Spaulding | Sep 10, 2020 | Blog, Leadership Communication
We recently helped LG Hausys, a world-renowned brand, gain expansive media coverage, increase its social media presence, and generate business leads for its two leading surface brands – all in a “90-Day Sprint.” Here’s how we did it. Project...