by Jackson Murphy | Oct 2, 2020 | Blog, Leadership Communication
It is planning and budgeting season. Time to find new ways to grow. Evaluate what’s working and what’s not. And allocate the resources needed to achieve your desired marketing and business goals. In other blog posts, we’ve discussed how a strong B2B PR program can... 
by Matt Spaulding | Sep 10, 2020 | Blog, Leadership Communication
We recently helped LG Hausys, a world-renowned brand, gain expansive media coverage, increase its social media presence, and generate business leads for its two leading surface brands – all in a “90-Day Sprint.” Here’s how we did it. Project... 
by Matt Spaulding | Jul 21, 2020 | Blog, Leadership Communication
The History Channel recently aired a highly acclaimed 3-part mini-series about Ulysses S. Grant. It sheds light on this brilliant yet largely misunderstood man. During episode one, scant attention is given to the 1863 Battle of Chattanooga. But this battle was... 
by Matt Spaulding | Jul 17, 2020 | Blog, Leadership Communication
Like every other industry, Covid-19 has upended the commercial construction and commercial design industries. Products and technologies that may have been overlooked are now being reexamined as people return to their workplaces. What’s safe? What’s unsafe?... 
by Matt Spaulding | Jul 14, 2020 | Blog, Leadership Communication
Blog writing is an essential part of any strategic digital marketing mix. When executed correctly, it generates tangible brand and business results. Unfortunately, many organizations are blog writing without fully maximizing all the benefits. Whether your... 
by Matt Spaulding | Jun 19, 2020 | Blog, Leadership Communication, PR & Social Media
Our new Work From Home (WFH) reality has changed a lot about the way we work today. But one thing that should not change, or be compromised, is our executive presence. Forbes defines executive presence as your “ability to inspire confidence.” In its article...