by Matt Spaulding | Jun 16, 2026 | Blog, PR & Social Media
This year’s event connected AI, wellbeing, and connection in today’s commercial buildings. NeoCon has long been known for setting the tone in hospitality and office design; if a new furniture trend was emerging, NeoCon was often the first place to spot it. For the...
by Matt Spaulding | Jun 4, 2026 | Blog, Case Study, PR & Social Media
Background / Overview LX Hausys America, a leading manufacturer of decorative materials, has long been known for its beautiful quartz and solid surface products. However, the company offers an expansive array of other products ideal for kitchen and bath environments....
by Matt Spaulding | Oct 22, 2024 | Blog, PR & Social Media
Let’s talk about strategic marketing planning, shall we. If you’re in planning mode these days, you’re no doubt doing several fundamental things. These should include: aligning your objectives with your brand and business goals; defining your audiences;...
by Matt Spaulding | Mar 22, 2021 | Blog, PR & Social Media
B2B Marketing Strategy “It takes as much energy to wish as it does to plan.” This quote by Eleanor Roosevelt is a nice reminder about the importance of strategic planning. If you want a desired outcome, it’s better to invest the time to make it happen than simply...
by Matt Spaulding | Feb 22, 2021 | Blog, PR & Social Media
5 Essential Communication Techniques If asked to make a list of presidents who were great communicators, you’d probably be able to name several right off the bat. Surely Ronald Reagan, “The Great Communicator,” and Abraham Lincoln would top anyone’s list. But George...
by Matt Spaulding | Jan 15, 2021 | Blog, PR & Social Media
If your organization serves the architect and design industry, knowing the editorial format of A&D publications is essential. From a PR perspective, this knowledge allows you to better communicate your brand’s story. It can also drive greater brand awareness and...
