Free Downloads & Strategic Planning Resources

CEU Maximizer

CEU courses are essential tools for manufacturers to engage with architects and designers. They are also critical for showing your brand’s thought leadership. Our CEU Maximizer shows how we help manufacturers in three key areas: 1. How to create a CEU that will resonate with architects and designers. 2. How to market your CEU to gain awareness and registration sign-ups. 3. How to train your presenters to deliver them with maximum impact. Learn how we can maximize your CEU efforts across these three areas.

Pro Tip: 10 Tips for Creating Your CEU

6×6 PlanRight™ Process

Our 6×6 PlanRight™ Process eliminates guesswork and inefficiencies. More importantly, it’s holistic and ensures strategies, tactics, KPIs and budgets are aligned. Ready for a straight forward planning process?

Brand Identity Form

Are you having trouble defining your brand and what it should be saying? Even the most established brands can lose their focus over time. This form will help you define your brand’s identity and the language it needs to communicate consistently time-after-time.

Brand Messaging Worksheet

Every organization needs a competitive advantage. One way to gain an advantage is by creating brand messages that stick. With “sticky” messages, your brand can achieve greater visibility and recognition, which can contribute to sales leads and a stronger affinity with your stakeholders.

Product Launch Check List

Successfully launching a new product to the marketplace requires strategic planning and thinking. It’s essential to establish clear objectives, realistic timing and available resources. But there are many other considerations.

Case Study Evaluator Form

PR Evaluator Tool

Are you thinking about adding a strategic PR component to your existing marketing efforts? Or, are you wondering if your current PR efforts are effective? By answering 12 simple questions, you’ll know if you’re ready to add PR to your mix. Or, whether your current PR efforts are on track or if it might need a boost.

Blog Best Practices Check List

Blog writing is an essential part of any strategic digital marketing mix. When done right, it can be a driver for better SEO and lead generation. It can also be a critical tool for sharing your brand’s point of view.