Serving Manufacturers of the Commercial Built Environment

Serving Commercial Interior Brands


Our Strategic Approach

We begin each client engagement by asking questions.

What are your goals? What are your business objectives? Who are you trying to reach?

With a strategic plan tied to your brand and business goals we affect real change and measurable results.

Our Services

We offer a full spectrum of public relations and digital marketing services.  You can think of us as content creators, engagement enablers, awareness activators and lead generation generals.

Public Relations

We target the right audiences with the right messages. Our services include:

  • Strategic P.R. Plans
  • Message Development
  • Media Relations & Press Tours
  • White Papers
  • Press Releases & Press Kits
  • Byline Articles
  • Case Studies
  • Feature Story Pitching
  • Media Spokesperson Training
  • Press Events

SC Insight:  12 Ways to Evaluate Your Current PR Program

Executive & Thought Leadership

Every brand should have a point of view. We help brands share their POVs, their expertise and their knowledge through multiple ways:

  • Continuing Education Units (CEUs)
  • White Papers
  • Award Pursuit & Entry Submissions
  • Byline Articles
  • Opinion Pieces
  • Executive Speeches, Letters & Presentations
  • Seminars and Webinars

SC Insight: 5 Ways to Share Your Brand’s Thought Leadership

Digital Marketing

The digital landscape is ever-changing. We help our clients navigate and thrive in the online marketplace. Our services include:

  • SEO/SEM Strategies
  • Website Audits
  • Search Rankings
  • Programmatic Ads
  • Native and Display Ads
  • Google AdWords Strategy
  • Keywords Research
  • Competitor Benchmarking
  • Landing Pages
  • Client Digital Dashboards


Our team is comprised of Google Analytics-certified and HubSpot experts. We are also a Google Premier Partner, giving you access to the latest tools, technologies and solutions to drive your business forward.

SC Insight:  6 Tips for Strategic B2B Blog Writing

Social Media

Social media is likely the primary way people experience your brand. It’s essential your social media strategy accurately reflects your brand and its ethos. We are adept at:

  • Strategic Plans
  • Auditing and Reporting
  • Customer and Competitor Analysis
  • Engagement Growth
  • Hashtag Optimization
  • Keyword Strategy
  • Influencer Campaigns
  • Content Development
  • Posting Calendars
  • Graphic Creation
  • Platform Profile Optimization
  • Management and Reporting
  • Blog Writing

SC Insight: 6 Tips for Strategic B2B Blog Writing

Product Launch & Trade Shows

Getting your new products successfully launched takes careful planning and execution. Our PR and social media strategies generate the combined buzz needed to get people talking, sharing and inquiring about your new products.

SC Insight:  4 Ways to Drive PR at a Trade Show

Employee and Sales Force Communication

Oftentimes organizations spend more resources communicating externally than internally with their own people. We make sure the messages you’re sending to the marketplace are adapted and internalized for your associates and sales force.  A fully aligned team creates a stronger brand.

Our services include:

  • Strategic Internal Communication Plans
  • E-Newsletters
  • Print Collateral
  • Webinars
  • Executive Presentations
  • Special Events
  • Company Videos
  • Company Intranet Chat & Posting Sites
  • Employee Communication Training

SC Insight:  9 “Must Haves” for a Modern Employee Communications Strategy

One Voice Message Mastery

As message masters, we know the right words and phrases have power. Our Message Mastery process unearths precisely what makes your brand different.

You can think of it as a 30-second “Elevator Pitch.” When a brand or an organization speaks with “one voice,” the result is powerful:

  • Customers clearly understand your competitive advantage
  • Employees remain focused on your mission and values
  • Stakeholders become more engaged
  • Your brand grows stronger

Honed from decades of expertise rooted in media relations and strategic positioning, our Message Mastery process comes to life through workshop sessions, independent research and other discovery methods. At the end of the process, you’ll receive a strategic framework (we call it a message architecture) for communicating your brand’s most important messages.

The messages are succinct and powerful and work in unison. They are not marketing fluff or taglines. This means they can be used for all written and verbal communication efforts ranging from CEO presentations, media interviews, social media posts and even sales calls.

Leverage your brand to its maximum potential. Gain message clarity and consistency. Drive your entire enterprise, marketing and sales objectives in a unified, strategic way.

“Matt and his team have provided my staff with valuable public relations strategies as well as excellent instructional design and copywriting services. Matt is an expert in his field and a consummate professional. We have been delighted with every aspect of his work on our behalf. I highly recommend Matt and Spaulding Communications.”

Deb McDermott
VP of Marketing
American Seating

“Matt was hired to develop a public relations program for Cifial USA and without hesitation I can vouch for his abilities as a creative strategist, project manager, and team leader. Matt’s willingness to thoroughly understand Cifial’s business model led to a comprehensive plan that built Cifial’s brand equity with both consumer and trade media.”

Dean Sever
Marketing Manager
Cifial USA

“Spaulding Communications continues to exceed our expectations. With their guidance, we have achieved greater brand name recognition… Spaulding Communications will continue to be an integral part of our future brand communication initiatives.”

Tim Blount
Zeftron Nylon Business Leaders
Shaw Industries Inc.

“Spaulding Communications played a strong role in many of our important initiatives. They did an excellent job of generating exposure for us in a wide variety of upscale national and regional home and design media, as well as kitchen and bath trade media.”

David O’Neil
Renaissance Tile & Bath

“We see Spaulding Communications as a strategic partner in our annual marketing strategy. Matt is forward-thinking and has produced results in the short term through increased editorial exposure and in the long term through positioning our company as a reliable resource for our trade media. Matt and his team have been a pleasure to work with for many years.”

Natalie Faulkner
Director of Marketing
J+J Flooring Group

“Matt is truly interested in leveraging his clients’ brands in meaningful and unique ways that grow their businesses.”

Steve Sloan
Associate Publisher
Interiors & Sources

“Their organizational and creative problem-solving skills are second to none. I am grateful for their unshakeable professionalism in what sometimes felt like the eye of the storm.”

Laura Butler
Marketing Communications Manager
Rheem Manufacturing

“Working with Spaulding Communications has been a great experience for us. Matt and his team were able to quickly and efficiently come into the fold of what we were trying to accomplish and help us develop a solid execution plan within our budget constraints. I am so proud of the work we have done and the reach we have developed while working with Spaulding Communications.”

Blakley Satterfield
Marketing and Communications Manager
Mannington Commercial

Case Studies

We helped an innovative manufacturer of decorative lighting solutions align brand messaging, lead generation and sales for a new product launch.

We helped launch a new workplace solutions brand with strategic brand messaging and PR to drive visibility and expertly communicate its unique value proposition.

We helped a world-renowned brand gain expansive media coverage, increase its social media presence and generate business leads for its two leading surface brands – all in a “90-Day Sprint”​
We helped reposition the brand of a 100-year old seating manufacturer, generating unprecedented editorial media coverage while supporting sales.

We spearheaded the launch of a new tile line and established the company CEO as an industry thought-leader.

We successfully launched the introduction of a luxury European kitchen and bath brand to the North American market.

We developed and executed the public relations strategy for a $1B global manufacturer of heating and cooling products.

We created an integrated social media and PR program to raise the profile for a client’s cutting-edge sustainability efforts

We infused new life to brand’s social media, driving up results across all online properties.

Our Clients

We are fortunate to be the partner to many leading brands over the years.

About Us

We believe every brand serving the commercial architect, design and building community has something that makes them great. That’s why we are passionate about helping our clients discover and share their greatness through strategic public relations, digital marketing and communication training services. Our team of industry experts, media gurus and messaging strategists – emmeshed in our core value of helpfulness – enables brands to thrive and capitalize on more business opportunities.

Matt Spaulding

Founder and president, Matt brings more than 25 years of B2B marketing communication experience to his clients. Matt is a Vistage resource speaker and a former instructor of business communication at Georgia State University. He has worked with leading B2B brands on external, internal and leadership communication training, ensuring effective communication is taken from a holistic and enterprise-wide approach. Matt helps sets client strategies, assists in overseeing their execution and ensures all initiatives deliver tangible business results. For more about Matt, see here.

Robin Bennett

Robin is a senior-level strategic communications leader with more than 20 years of experience in B2B marketing, sales, and brand communications, spending more than half that time focused on promoting sustainable manufacturing, commercial interiors, and building products. Robin uses her background in sales, customer marketing, SEO, content development, digital lead generation, and account direction to provide clients with strategies and deliverables that drive awareness, education, search, specification, and sales.​

Tiffany Fessler

Tiffany is a strategic communications professional with more than 20 years of experience with consumer and B2B clients. Tiffany’s media relations expertise increases awareness, delivers key messages, and drives results for Spaulding Communications’ clients.

Marcella Tabares Stephens

Marcella is a social media specialist with seven years of experience creating social campaigns with B2B and B2C brands. Marcella’s social media knowledge has increased engagement and awareness for Spaulding Communications’ clients through social media management, content development and social media advertising. Outside of the office, Marcella enjoys exploring new restaurants, cycling and spending time with her two rescue pups and husband.

Parul Yadav

Parul is a PR and Communications Specialist with professional social media management and thought leadership experience. She is a current postgraduate student at Humber College, Canada specializing in Public Relations and Corporate Communication. Parul is passionate towards leading DEI initiatives, storytelling and helping brands stand out with unique backgrounds and stories. Her previous and current experience ranges from graphic content curation, to media monitoring, press writing and data research.

Basil Iskandrian

Basil is an experienced video professional who has created content for Fortune 500 brands and whose work spans the advertising, corporate, educational and non-profit sectors. Basil brings his creative video and photography expertise to help elevate Spaulding Communications’ clients and compel audiences to action. For more about Basil, see here.​

Contact Us

Spaulding Communications, Inc.
One West Court Square
Suite 750
Decatur, GA 30030
Phone: 404.270.1010
Fax: 404.270.1020
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5-Step Strategic Plan Process

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