Public Relations

We target the right audiences with the right messages. Our services include:

• Strategic P.R. Plans
• Message Development
• Media Relations & Press Tours
• White Papers
• Press Releases & Press Kits
• Byline Articles
• Case Studies
• Feature Story Pitching
• Media Spokesperson Training
• Press Events

SC Insight:  12 Ways to Evaluate Your Current PR Program

Executive & Thought Leadership

Every brand should have a point of view. We help brands share their POVs, their expertise and their knowledge through multiple ways:

• Continuing Education Units (CEUs)
• White Papers
• Award Pursuit & Entry Submissions
• Byline Articles
• Opinion Pieces
• Executive Speeches, Letters & Presentations
• Seminars and Webinars

SC Insight: 5 Ways to Share Your Brand’s Thought Leadership

Digital Marketing

The digital landscape is ever-changing. We help our clients navigate and thrive in the online marketplace. Our services include:

• SEO/SEM Strategies
• Website Audits
• Search Rankings
• Programmatic Ads
• Native and Display Ads
• Google AdWords Strategy
• Keywords Research
• Competitor Benchmarking
• Landing Pages
• Client Digital Dashboards

 

Our team is comprised of Google Analytics-certified and HubSpot experts. We are also a Google Premier Partner, giving you access to the latest tools, technologies and solutions to drive your business forward.

SC Insight:  6 Tips for Strategic B2B Blog Writing

Social Media

Social media is likely the primary way people experience your brand. It’s essential your social media strategy accurately reflects your brand and its ethos. We are adept at:

• Strategic Plans
• Auditing and Reporting
• Customer and Competitor Analysis
• Engagement Growth
• Hashtag Optimization
• Keyword Strategy
• Influencer Campaigns
• Content Development
• Posting Calendars
• Graphic Creation
• Platform Profile Optimization
• Management and Reporting
• Blog Writing

SC Insight: 6 Tips for Strategic B2B Blog Writing

Product Launch & Trade Shows

Getting your new products successfully launched takes careful planning and execution. Our PR and social media strategies generate the combined buzz needed to get people talking, sharing and inquiring about your new products.

SC Insight:  4 Ways to Drive PR at a Trade Show

Employee and Sales Force Communication

Oftentimes organizations spend more resources communicating externally than internally with their own people. We make sure the messages you’re sending to the marketplace are adapted and internalized for your associates and sales force.  A fully aligned team creates a stronger brand.

Our services include:

• Strategic Internal Communication Plans
• E-Newsletters
• Print Collateral
• Webinars
• Executive Presentations
• Special Events
• Company Videos
• Company Intranet Chat & Posting Sites
• Employee Communication Training

SC Insight:  9 “Must Haves” for a Modern Employee Communications Strategy

One Voice Message Mastery

As message masters, we know the right words and phrases have power. Our Message Mastery process unearths precisely what makes your brand different.

You can think of it as a 30-second “Elevator Pitch.” When a brand or an organization speaks with “one voice,” the result is powerful:

• Customers clearly understand your competitive advantage
• Employees remain focused on your mission and values
• Stakeholders become more engaged
• Your brand grows stronger

Honed from decades of expertise rooted in media relations and strategic positioning, our Message Mastery process comes to life through workshop sessions, independent research and other discovery methods. At the end of the process, you’ll receive a strategic framework (we call it a message architecture) for communicating your brand’s most important messages.

The messages are succinct and powerful and work in unison. They are not marketing fluff or taglines. This means they can be used for all written and verbal communication efforts ranging from CEO presentations, media interviews, social media posts and even sales calls.

Leverage your brand to its maximum potential. Gain message clarity and consistency. Drive your entire enterprise, marketing and sales objectives in a unified, strategic way.

We believe every brand serving the commercial architect, design and building community has something that makes them great. That’s why we are passionate about helping our clients discover and share their greatness through strategic public relations, digital marketing and communication training services. Our team of industry experts, media gurus and messaging strategists – emmeshed in our core value of helpfulness – enables brands to thrive and capitalize on more business opportunities.

Matt Spaulding

Founder and president, Matt brings more than 25 years of B2B marketing communication experience to his clients. Matt is a Vistage resource speaker and a former instructor of business communication at Georgia State University. He has worked with leading B2B brands on external, internal and leadership communication training, ensuring effective communication is taken from a holistic and enterprise-wide approach. Matt helps sets client strategies, assists in overseeing their execution and ensures all initiatives deliver tangible business results. For more about Matt, see here.

Robin Bennett

Robin is a senior-level strategic communications leader with more than 20 years of experience in B2B marketing, sales, and brand communications, spending more than half that time focused on promoting sustainable manufacturing, commercial interiors, and building products. Robin uses her background in sales, customer marketing, SEO, content development, digital lead generation, and account direction to provide clients with strategies and deliverables that drive awareness, education, search, specification, and sales.​

Tiffany Fessler

Tiffany is a strategic communications professional with more than 20 years of experience with consumer and B2B clients. Tiffany’s media relations expertise increases awareness, delivers key messages, and drives results for Spaulding Communications’ clients.

Megan Benedict

Megan Benedict is a seasoned account manager with more than a decade of experience in public relations and client service. With a strong background in media relations, she has a proven track record of securing top-tier press coverage for her clients. Megan’s expertise extends beyond traditional media, with experience in social media and digital marketing as well. When she’s not working, Megan enjoys traveling, bothering her cats and dreaming about a Spice Girls reunion and attending live theater events.

Marcella Tabares Stephens

Marcella is a social media specialist with seven years of experience creating social campaigns with B2B and B2C brands. Marcella’s social media knowledge has increased engagement and awareness for Spaulding Communications’ clients through social media management, content development and social media advertising. Outside of the office, Marcella enjoys exploring new restaurants, cycling and spending time with her two rescue pups and husband.

Nikki J.

Nikki J. is a PR specialist with years of experience across multiple industries. She is adept at developing PR campaigns that generate positive media coverage, build brand awareness and help drive sales. She is also a skilled website designer and social media marketer with deep understanding of how to use these channels to connect with target audiences to drive brand affinity.

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