GET KNOWN FOR WHAT MAKES YOU GREAT
Our Services
We are a full-service agency specializing in integrated marketing, PR, thought leadership, strategic content creation, and brand storytelling for commercial building, architectural, and interior product brands.
Strategic Plans
Our 6×6 PlanRight Process ensures strategies and tactics are measurable and aligned to goals.
- Goals & Objectives
- Critical Audiences
- Key Messages
- Strategic Drivers
- Positioning
- Content Pillars
- Tactics
- KPIs
Link: Download our free 6×6 PlanRight Process PDF
Thought Leadership
We help brands discover and share their critical Points of View.
- Continuing Education Units (CEUs)
- Award Pursuit & Entry Submissions
- Opinion Pieces
- White Papers
- Byline Articles
- Executive Speeches, Letters & Presentations
- Seminars & Webinars
SC Insight: 5 Ways to Share Your Brand’s Thought Leadership
Public Relations
We target the right audiences with the right messages.
- Strategic P.R. Plans
- Press Tours
- Press Releases & Press Kits
- Case Studies
- Media Training
- Message Development
- White Papers
- Byline Articles
- Feature Story Publishing
- Press Events
SC Insight: 12 Ways to Evaluate Your Current PR Program
Strategic Content
We create the content to fuel a brand’s entire marketing, from GEO/SEO to thought leadership.
- Content Pillars
- Key Messages
- Website Copy
- Blogs
- Email Campaigns
- Project Case Studies
- Videos
- Social Posts
Link: Read our 10 Tips to Creating a CEU Article
Digital Marketing
We help our clients grow and thrive in the online marketplace.
- SEO/SEM Strategies
- Search Rankings
- Native & Display Ads
- Keywords Research
- Landing Pages
- Website Audits
- Programmatic Ads
- Google AdWords Strategy
- Competitor Benchmarking
- Client Digital Dashboards
SC Insight: 6 Tips for Strategic B2B Blog Writing
Trade Shows
We help brands maximize their trade show investments.
- Media Appointments
- Press Kits
- Award Entries
- Recap Videos
- Media Events
- Media Training
- Speaker Submissions
SC Insight: 4 Ways to Drive PR at a Trade Show
Other Services Include
Corporate Videos, Product Launches, Product Naming, Competitor Research, Brand Design, Salesforce Communication, and Media Training
From Our Clients
“Matt and his team have been instrumental in driving meaningful media attention to our brands and helping to tell differentiating brand stories that resonate across multiple platforms. Matt has been my go-to for brainstorming strategy and elevating brand visibility. I deeply value the relationship we’ve built and the outstanding work they continue to deliver.”
“We see Spaulding Communications as a strategic partner in our annual marketing strategy. Matt is forward-thinking and has produced results in the short term through increased editorial exposure and in the long term through positioning our company as a reliable resource for our trade media. Matt and his team have been a pleasure to work with for many years.”
Case Studies
Creating a Thought-Leadership Position
We helped a client define and carve out an important thought-leadership position
Launch and Positioning a New Brand
We helped position and raise the visibility of a new workplace solutions brand
Raising Brand Visibility in a 90-Day Sprint
We helped a world-renowned brand gain unprecedented social and traditional media exposure
Driving Expansive Media Coverage for a New Product Launch
We helped a 100-year old seating brand gain unprecedented media coverage while supporting sales
Our Clients
Advertising
We help brands raise their visibility with the publications and audiences that matter most.
Link: Download our free Media Planning Guide
Social Media
We ensure brands fully and authentically reflect their brand ethos.
SC Insight: 6 Tips for Strategic B2B Blog Writing