Serving Manufacturers of the Commercial Built Environment

Partnering with Leadng Architect and Design Brands


Our Strategic Approach

We begin each client engagement by asking questions.

What are your goals? What are your business objectives? Who are you trying to reach?

With a strategic plan tied to your brand and business goals we affect real change and measurable results.

Our Services

We offer a full spectrum of public relations and digital marketing services. You can think of us as content creators, engagement enablers, awareness activators and lead generation generals.

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Public Relations

We target the right audiences with the right messages.

  • Strategic P.R. Plans
  • Press Tours
  • Press Releases & Press Kits
  • Case Studies
  • Media Training
  • Message Development
  • White Papers
  • Byline Articles
  • Feature Story Publishing
  • Press Events

Digital Marketing

We help our clients grow and thrive in the online marketplace.

  • SEO/SEM Strategies
  • Search Rankings
  • Native & Display Ads
  • Keywords Research
  • Landing Pages
  • Website Audits
  • Programmatic Ads
  • Google AdWords Strategy
  • Competitor Benchmarking
  • Client Digital Dashboards

Thought Leadership

We help brands discover and share their critical Points of View.

  • Continuing Education Units (CEUs)
  • Award Pursuit & Entry Submissions
  • Opinion Pieces
  • White Papers
  • Byline Articles
  • Executive Speeches, Letters & Presentations
  • Seminars & Webinars
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Brand Design

We offer a full suite of creative services to make your brand memorable and to stand out from the competition.

  • Print & Digital Ad Creative
  • Sales & Marketing Collateral Design
  • Logo Design
  • Trade Show Exhibits & Booth Design
  • Website & Landing Page Design
  • Sales & Executive Presentation Design
  • Email Marketing Design
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Social Media

We ensure brands fully and authentically reflect their brand ethos.

  • Strategic Plans
  • Customer & Competitor Analysis
  • Hashtag Optimization
  • Influencer Campaigns
  • Posting Calendars
  • Platform Profile Optimization
  • Auditing & Reporting
  • Engagement Growth
  • Keyword Strategy
  • Content Development
  • Graphic Creation
  • Management & Reporting
  • Blog Writing
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Product Launches

We create fully integrated campaigns to drive buzz and lead generation.

  • Landing Pages
  • Editorial Pitches
  • Press Releases
  • Social Media
  • Advertising/Paid Media
  • Email Marketing
  • Video
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Trade Shows

We help brands maximize their trade show investments.

  • Media Appointments
  • Press Kits
  • Award Entries
  • Recap Videos
  • Media Events
  • Media Training
  • Speaker Submissions
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Sales Communication

We help brands align marketing strategies to the sales team.

  • Strategic Internal Communication Plans
  • Print Collateral
  • Executive Presentation
  • Employee Communication Training
  • E-Newsletters
  • Webinars
  • Special Events
  • Company Intranet Chat & Posting Sites
  • Company Videos

From Our Clients

“Spaulding Communications played a strong role in many of our important initiatives. They did an excellent job of generating exposure for us in a wide variety of upscale national and regional home and design media, as well as kitchen and bath trade media.”

David O'Neil

President, Renaissance Tile & Bath

“We see Spaulding Communications as a strategic partner in our annual marketing strategy. Matt is forward-thinking and has produced results in the short term through increased editorial exposure and in the long term through positioning our company as a reliable resource for our trade media. Matt and his team have been a pleasure to work with for many years.”

Natalie Faulkner

Director of Marketing, J+J Flooring Group

“Their organizational and creative problem-solving skills are second to none. I am grateful for their unshakeable professionalism in what sometimes felt like the eye of the storm.”

Laura Butler

Marketing Communications Manager, Rheem Manufacturing

Case Studies

S4Lights Case Study

Aligning Key Messages to Fuel Lead Generation

We helped an innovative manufacturer of decorative lighting with brand messages to fuel new business leads

IES Case Study

Launch and Positioning a New Brand

We helped position and raise the visibility of a new workplace solutions brand

LG Hausys Case Study

Raising Brand Visibility in a 90-Day Sprint

We helped a world-renowned brand gain unprecedented social and traditional media exposure

S4Lights Case Study

Driving Expansive Media Coverage for a New Product Launch

We helped a 100-year old seating brand gain unprecedented media coverage while supporting sales

Our Clients

Contact Us

Spaulding Communications

One West Court Square, Suite 750
Decatur, GA 30030
P 404.270.1010
F 404.270.1020

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5-Step Strategic Plan Process

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