by Matt Spaulding | Dec 18, 2020 | Blog, PR & Social Media
With the dawn of a new year, leaders should use this time to reflect thoughtfully about their actions and their teams. I suspect most leaders have been preaching the virtues of speed, resilience and adaptability. In a time of crisis and uncertainty, this is...
by Matt Spaulding | Feb 21, 2018 | Blog, Leadership Communication
If you believe the old adage that history is a great teacher, then business leaders today need to look no further than our country’s first chief executive, George Washington, whose birthday we celebrate this month. During the American Revolution, Washington was more...
by Matt Spaulding | Mar 23, 2015 | PR & Social Media
By Matt Spaulding The key to any successful PR program is a solid plan. Recently, I’ve had the chance to develop two strategic PR plans for two different organizations. The process for both reminded me how important it is to take a holistic approach to strategic...
