by Matt Spaulding | Mar 23, 2015 | PR & Social Media
By Matt Spaulding The key to any successful PR program is a solid plan. Recently, I’ve had the chance to develop two strategic PR plans for two different organizations. The process for both reminded me how important it is to take a holistic approach to strategic...
by Matt Spaulding | Dec 22, 2014 | Leadership Communication
By Matt Spaulding This past fall I was honored to teach a business communication class at Georgia State University. Geared to business majors, the course covers the fundamental strategies and tactics of effective written and oral communication. After 14 rigorous weeks...
